Norfolk athlete qualifies for Great Britain Team!

15 May

4368367_1431542480.3079Already a keen runner, cyclist and football player, Steven Barnes competed in his first Duathlon in January 2015. By March, he completed the British Duathlon Championships (Run-Bike-Run) event – and qualified for the Great Britain Team!

Quite an achievement in itself, but then you realise just how much work Steven has put into his own training schedule and nutrition plan, with the majority of training being consumed by his 20 mile round cycle commute to work starting at 6am every day. His total weekly training is 130 miles on the bike and around 30 miles running (makes us feel out of breath just thinking about it!)

Steven says: “To have the chance to represent Great Britain is something I am extremely proud of, and have always dreamt of.  Just the thought of wearing the Red, White and Blue and competing against the world’s best athletes in this event sends shivers down my spine. It will certainly be my biggest achievement to date.”

The World Championships are taking place in October 2015 in Adelaide, Australia – although Steven receives NO funding whatsoever. He’s now looking to raise the £4000 needed to pay for travel and equipment and is asking local businesses for help with finance and promotion (sponsorship and advertising packages are available).

If you’d like to find out more and make a donation to Steven’s dream Great Britain Team journey, please visit his Go Fund me page.

You can follow Steven’s progress in 2015 and beyond on social media via Twitter and Instagram and also via his Blog

 

Jennifer Grace Music & Vocal Academy hits 20 years of musical high notes

2 Mar

jenJenny Sadler is a remarkable music teacher with an impressive CV. Not only is she an accomplished vocalist and musician with over 40 years’ experience in the music industry, she’s been passing on her skills from a young age. In March 2015, Jenny is celebrating 20 years of her unique music and vocal academy which boasts a rapidly growing list of students; superior exam pass rates and regular encounters with popular TV shows The Voice, X Factor and Britain’s Got Talent.

A former Bowthorpe High School student, Jenny’s passion and talent for music came to the fore at the tender age of 11. Already an accomplished pianist, in 1973 she met new Norwich music shop owner, Jack White. Jenny picks up the story: “I remember that the first day Jack White’s Music Shop opened for business, my dad said to me ‘come on Jen, there’s a new music shop opening today – let’s go and have a look’. When we arrived, my Dad told Mr White my name; promptly sat me at the piano in the shop window and I began to play. After a short while, an audience started to gather – and that’s when Mr White said to me ‘great – you start work next Saturday’!”

Continue reading

Why Use Facebook for your Business?

30 Jan static.squarespace.com

social-media-thumbs-up-300x300

The answer to this is simple – having a Facebook business page gives you the opportunity to increase exposure of your products and services to thousands of potential customers (and Facebook currently boasts 1.19 billion users worldwide!)

Here’s how Facebook can be a powerful marketing tool for your business:

Start a Facebook business page (it’s free!)

Although you may choose a graphic designer to create a profile picture and cover photo for your page, photographs of your business and products are even better. The only time you need to start paying for Facebook is for specific advertising such as increasing page likes, boosting posts and running Sponsored Stories – all of which are relatively low-cost, easy to set up and more targeted to your ideal audience than the more traditional channels. Continue reading

FA Cup Rising from the Ashes

29 Jan Featured Image -- 532

enigmedia marketing:

Glad to be back working with Sing in the Cheap Seats in 2015!

Originally posted on Sing in the Cheap Seats:

!cid_5B039D31-5427-42A3-8BE8-B907191736E6A shiny, much loved pot has emerged like a Phoenix from the Flames this year.  Bedecked in ribbons it has emerged from a flaming wreckage that still lays claim to the souls of other once loved trophies such as the League Cup, the UEFA Cup and….well I’m sure the Intertoto Cup is lying around somewhere too.  May this season be remembered as the year that the FA Cup threw off the Premier League imposed shackles.  Let this season be the year the FA Cup finally burst out from the money-laden shadows of the Champions League and reclaimed its place as a competition that is treasured the world over.

This was a decline that many claim began with Manchester United’s decision to relinquish their place in the competition some fifteen years ago.  However, in reality the rot set in three or four years before that with UEFA’S ridiculous idea to expand…

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A Social Year: Review of 2014

9 Dec Merry-Christmas-Trees-Wallpapers-Download

As 2014 draws to a close, we’ve been reflecting on yet another busy year! With so many exciting new projects including social media management, customer service & admin support, proof reading and tons of copywriting, we always enjoy helping our clients grow.

Many organisations are embracing social media to enhance their brand and develop their customer care levels, and with platforms such as SnapChat and Instagram now being used for advertising, we’re looking forward to finding out what the next 12 months have in store.

twitter1Twitter has been in the news rather a lot this year and some of the negative stories may have put people off joining the social media network. With 284 million monthly active users, it’s incredible to witness how fast a single tweet can be shared across the globe – all the more reason for sending positive, informative messages. Unfortunately, a few “tweeters” could do with a little guidance when it comes to tact and diplomacy!

static.squarespace.comBoasting 1.19 billion users worldwide, Facebook has been developing more tools for business this year.  We’ve been inundated with client requests for Facebook advertising campaigns because it’s highly targeted and very cost-effective. The results have been encouraging so we hope Mark Zuckerberg’s team will be coming up with some more clever and user-friendly ideas for next year!

social-media-seoWe’ve also been busy writing blogs and website content since the summer so it’s fantastic to know that businesses are improving their websites to keep up with modern technology, their competitors and of course Google algorithms! SEO and social media work together brilliantly to reach out to ideal audiences; that’s why we always recommend focussing on both to create the best results for publicising products and services.

We’re very excited about 2015 and hope you will join us on our journey. We’d like to thank our wonderful clients and friends for their ongoing and valued support.

Wishing you all a Merry Christmas!!

(P.S We won’t be sending Christmas cards this year so we’re making a donation to Anxiety UK!)

Merry-Christmas-Trees-Wallpapers-Download

Barenakedfoods and BBC Dragons’ Den – One Year On

27 Aug

BX7n2oLCIAAx1uVIt’s hard to believe that a whole year has passed since Ross Mendham, MD of Norfolk-based Barenakedfoods, appeared on national television, winning a host of fans as well as a whopping £60k investment from Peter Jones.

So what has Ross been up to since his emotionally charged pitch to the formidable entrepreneurs was seen by thousands of people from all over the world?

A supply deal was immediately struck with high street health food retailer Holland and Barrett and also with GNC stores across the UK. Specialist online store MuscleFood UK also stocked up on Barenaked noodles for their sports nutrition customers and the product range is also listed with Homecare Essentials and Edinburgh-based Real Foods Ltd.

Ross has been in great demand and has given talks about his experience in the Den and life as a successful entrepreneur to audiences at JCI Cambridge, Wymondham College in Norwich and Be Inspired Fitness in London.

He also contributes a regular column to BestFit Magazine, provides low carb products and support to Lomax Fitness in Chelsea, Wigan Athletic Football Club, Calum Best and personal trainer Ollie Matthews.

2014 has been a massive year for Ross, beginning in January with the birth of his first child. Barenakedfoods have updated their packaging design and also developed new products, including noodles enhanced with soy protein and due to popular demand, rice! In addition, the whole Barenakedfoods range has been approved by The Vegetarian Society!

BNF Morrisons August 2014The latest news as we go to press is perhaps the most exciting of all, as Barenakedfoods have now completed a deal to supply low carb, gluten-free noodles and rice to Morrison’s retail stores across the UK – fantastic for the Barenakedfoods brand and also for customers who’re looking to try the products for the first time.

We should also mention that Ross even found time to complete the “ice bucket challenge” to help raise funds and awareness for ALS (or motor neurone) disease. You can view the video link on YouTube!

And if you missed the original episode of BBC Dragons’ Den, it will be repeated on Sunday 31st August 2014!

We’re delighted to continue to support Barenakedfoods on their journey from Norfolk startup to a successful and instantly recognised national brand. Well done Ross!!

Social Media and SEO – how effective is your website?

19 May

social-media-seoYour business SEO strategy may currently be based around link-building – where specific paths are created to lead directly to your website and increase your search engine ranking – but this is no longer the best way to promote your website.

Although Google once allowed the tactic of using link generation as popularity votes, it wasn’t long before they realised that fake link-building could lead to some websites gaining an unfair advantage in terms of popularity and ranking. The old system of link-building could in fact be easily manipulated by web builders to enhance their SEO ranking which led to Google introducing penalties to counteract the problem. Google has now discovered a smarter way of measuring the popularity of your website – and it’s called social media.

If you have a Twitter, Facebook or LinkedIn account for your business, you probably already have a group of “fans” who are willing and able to share your content. Not only can you share content from your website or blog, you can use social media “like” or “share” buttons as a brand new voting system! These are the tools that Google now employs to measure SEO as they are more effective and much tougher to manipulate.

The old method of link-building often created multiple pathways to your website but how would people find them? Chances are, you were churning out hundreds of links to your pages but nobody was paying attention! The beauty of social media is that conversations, events and interactions are constant and they are happening in real-time. The best (and quickest) way to increase your online influence is to have a presence where people are active and ready to engage. Once you start to generate consistent, quality posts on social media, you will begin to find the right audience for marketing your business.

Google is now also using social media to monitor the popularity of your website. It can calculate how many people visit your website; how many users share your content; how many followers/fans you have and whether you have social media interaction links built into your web pages. These are known as “social signals” and they are Google’s new way of measuring your website ranking.

It’s also been proven that social media links drive quality traffic to your website, whereas the majority of links from SEO building would fail because they would do nothing except act as a signpost for your website. Social media links have the potential to connect with real people (not bots or spammers); they increase the number of followers/fans in your social circles and can help generate sales for your business.

Google is now taking a stance against link-building because it can be manipulated and therefore does more harm than good when it comes to SEO. When promoting your website, focus on providing value and quality across your marketplace – and the best way to do this is via social media.

Here are a few things to remember:

The best digital marketing strategies for your business include both SEO and social media

SEO is no longer about building links and using keywords – strong content and quality web design are now essential tools

Social media plays a big part in customer service, reputation and generating recommendations (all of these have an impact on purchasing decisions)

Don’t forget to optimise your website for mobile phone and tablet as well as desktop computer use (you can also explore location-based marketing and apps)

Google+ is also a social media site and although not as popular as Facebook, it can be used to boost the search ranking of your website

If you’d like some help managing your social media accounts and campaigns, please get in touch!

 

Happy Birthday to Us! (Has it really been 2 years…..?)

25 Mar

119498631918056439birthday_cake.svg.medIt was on this day, two years ago that we officially launched our social media support and copywriting service, EnigMedia Marketing. It seems incredible when we think about all that has happened over the past 24 months and although not all of it positive, it’s certainly been a fantastic business experience so far!

The most rewarding part of all is being able to provide support to people who just don’t have the budget or resources to keep up with all the latest online marketing techniques for their business. While some marketing options are more beneficial (and cost-effective) than others, we strive to remind people that social media is a key tool for promoting their products and services (not to mention the SEO benefits to their website, but that’s for another blog post!) Many of our clients approach us for help because they don’t have any spare time to manage their company social media accounts – or simply don’t know where to begin!

Although we’ve suffered common business startup issues such as unpaid invoices, bad debt and poor supplier service, we’ve taken on board all that we’ve learned and will continue to offer as much business support as we can during this period of economic recession and recovery. We pride ourselves on our flexible, friendly, affordable support services and hope to develop further as our business expertise grows with our clients.

We’re delighted to be working with companies such as Barenakedfoods, Emerald Frog Marketing, Perfect Pamper, Tax Assist (Attleborough), FDA Packaging and Anxiety UK and would like to thank them all for their hard work and continued support.

Contact us!

Tel: 07599 959007

Email: enigmedia@live.co.uk

Twitter: https://twitter.com/EnigmediaM

Facebook: https://www.facebook.com/EnigmediaMarketing

LinkedIn: http://www.linkedin.com/company/enigmedia-marketing

Google+: https://plus.google.com/+Enigmediamarketing/about

 

 

Supporting Anxiety UK

26 Feb

AUK picWe’re proud supporters of Anxiety UK and like to ‘do our bit’ by helping out their Communications team however and whenever we can! For the last few years, we’ve been providing a proofreading service to assist with the publication of their quarterly magazine, Anxious Times.  We’re pleased to add that we’re now also offering support with their social media profiles on Twitter and Facebook!

Although a charity relying on generous donations, Anxiety UK provides an unrivalled support service to those suffering from anxiety and related disorders such as panic attacks, obsessive compulsive disorder and a range of phobias. Their website and telephone service provide a lifeline for those who are deeply affected by debilitating feelings such as intense fear and distress:

“Anxiety UK receives more than 15,000 calls to the helpline and requests for support via email each year and more than 30,000 new visitors to their website a month. Since 1970, the charity has provided essential support to more than 1 million people throughout the UK.”

AUK volunteers are mostly healthcare professionals or those with direct experience of an anxiety disorder, which enables them to offer a uniquely personal advice service for anyone who is experiencing anxious thoughts and feelings or if they’ve just been diagnosed with Generalised Anxiety Disorder by their GP.

The AUK team works tirelessly to provide a wellbeing support service for thousands of people across the UK and we wanted to show our support too. Lots of people choose to run a marathon or jump from a plane to raise money for their charity but to be honest, we’re just not that brave! (and hats off to those who are!) Instead, we’ve chosen to offer whatever skills we can to an organisation which has the best interests of its members at its heart; strives continuously to raise awareness of anxiety and reminds us that we can all do a little something extra to support each other through difficult periods.

For more information visit: http://www.anxietyuk.org.uk/

Follow on Twitter @AnxietyUK

Like on Facebook at https://www.facebook.com/pages/Anxiety-UK-official/159459797431438

Royal Pardon for Alan Turing

7 Jan

turing sculpture

We’re absolutely delighted that on 24 December 2013, a posthumous Royal Pardon was granted for computer science genius and Bletchley Park codebreaker, Alan Turing.

“Computer pioneer and codebreaker Alan Turing has been given a posthumous royal pardon. It addresses his 1952 conviction for homosexuality for which he was punished by being chemically castrated. The conviction meant he lost his security clearance and had to stop the code-cracking work that had proved vital to the Allies in World War Two. The pardon was granted under the Royal Prerogative of Mercy after a request by Justice Minister Chris Grayling.” Read more at http://www.bbc.co.uk/news/technology-25495315

Enigmedia Marketing continues to be in awe of the Bletchley Park codebreakers and of the incredible work carried out by Alan Turing and his team during the Second World War. Although it’s been a very long wait, we at last welcome the news of Turing’s pardon, after years of petitioning by hardworking campaigners and supporters of his life and work.

Find out more about Alan Turing and Bletchley Park at http://www.bletchleypark.org.uk/

You can also read our 2013 blog about our visit  to Bletchley Park at http://enigmediamarketing.com/2013/09/24/inspiration-innovation-at-bletchley-park/

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