Social Media and SEO – how effective is your website?

19 May

social-media-seoYour business SEO strategy may currently be based around link-building – where specific paths are created to lead directly to your website and increase your search engine ranking – but this is no longer the best way to promote your website.

Although Google once allowed the tactic of using link generation as popularity votes, it wasn’t long before they realised that fake link-building could lead to some websites gaining an unfair advantage in terms of popularity and ranking. The old system of link-building could in fact be easily manipulated by web builders to enhance their SEO ranking which led to Google introducing penalties to counteract the problem. Google has now discovered a smarter way of measuring the popularity of your website – and it’s called social media.

If you have a Twitter, Facebook or LinkedIn account for your business, you probably already have a group of “fans” who are willing and able to share your content. Not only can you share content from your website or blog, you can use social media “like” or “share” buttons as a brand new voting system! These are the tools that Google now employs to measure SEO as they are more effective and much tougher to manipulate.

The old method of link-building often created multiple pathways to your website but how would people find them? Chances are, you were churning out hundreds of links to your pages but nobody was paying attention! The beauty of social media is that conversations, events and interactions are constant and they are happening in real-time. The best (and quickest) way to increase your online influence is to have a presence where people are active and ready to engage. Once you start to generate consistent, quality posts on social media, you will begin to find the right audience for marketing your business.

Google is now also using social media to monitor the popularity of your website. It can calculate how many people visit your website; how many users share your content; how many followers/fans you have and whether you have social media interaction links built into your web pages. These are known as “social signals” and they are Google’s new way of measuring your website ranking.

It’s also been proven that social media links drive quality traffic to your website, whereas the majority of links from SEO building would fail because they would do nothing except act as a signpost for your website. Social media links have the potential to connect with real people (not bots or spammers); they increase the number of followers/fans in your social circles and can help generate sales for your business.

Google is now taking a stance against link-building because it can be manipulated and therefore does more harm than good when it comes to SEO. When promoting your website, focus on providing value and quality across your marketplace – and the best way to do this is via social media.

Here are a few things to remember:

The best digital marketing strategies for your business include both SEO and social media

SEO is no longer about building links and using keywords – strong content and quality web design are now essential tools

Social media plays a big part in customer service, reputation and generating recommendations (all of these have an impact on purchasing decisions)

Don’t forget to optimise your website for mobile phone and tablet as well as desktop computer use (you can also explore location-based marketing and apps)

Google+ is also a social media site and although not as popular as Facebook, it can be used to boost the search ranking of your website

If you’d like some help managing your social media accounts and campaigns, please get in touch!

 

Happy Birthday to Us! (Has it really been 2 years…..?)

25 Mar

119498631918056439birthday_cake.svg.medIt was on this day, two years ago that we officially launched our social media support and copywriting service, EnigMedia Marketing. It seems incredible when we think about all that has happened over the past 24 months and although not all of it positive, it’s certainly been a fantastic business experience so far!

The most rewarding part of all is being able to provide support to people who just don’t have the budget or resources to keep up with all the latest online marketing techniques for their business. While some marketing options are more beneficial (and cost-effective) than others, we strive to remind people that social media is a key tool for promoting their products and services (not to mention the SEO benefits to their website, but that’s for another blog post!) Many of our clients approach us for help because they don’t have any spare time to manage their company social media accounts – or simply don’t know where to begin!

Although we’ve suffered common business startup issues such as unpaid invoices, bad debt and poor supplier service, we’ve taken on board all that we’ve learned and will continue to offer as much business support as we can during this period of economic recession and recovery. We pride ourselves on our flexible, friendly, affordable support services and hope to develop further as our business expertise grows with our clients.

We’re delighted to be working with companies such as Barenakedfoods, Emerald Frog Marketing, Perfect Pamper, Tax Assist (Attleborough), FDA Packaging and Anxiety UK and would like to thank them all for their hard work and continued support.

Contact us!

Tel: 07599 959007

Email: enigmedia@live.co.uk

Twitter: https://twitter.com/EnigmediaM

Facebook: https://www.facebook.com/EnigmediaMarketing

LinkedIn: http://www.linkedin.com/company/enigmedia-marketing

Google+: https://plus.google.com/+Enigmediamarketing/about

 

 

Supporting Anxiety UK

26 Feb

AUK picWe’re proud supporters of Anxiety UK and like to ‘do our bit’ by helping out their Communications team however and whenever we can! For the last few years, we’ve been providing a proofreading service to assist with the publication of their quarterly magazine, Anxious Times.  We’re pleased to add that we’re now also offering support with their social media profiles on Twitter and Facebook!

Although a charity relying on generous donations, Anxiety UK provides an unrivalled support service to those suffering from anxiety and related disorders such as panic attacks, obsessive compulsive disorder and a range of phobias. Their website and telephone service provide a lifeline for those who are deeply affected by debilitating feelings such as intense fear and distress:

“Anxiety UK receives more than 15,000 calls to the helpline and requests for support via email each year and more than 30,000 new visitors to their website a month. Since 1970, the charity has provided essential support to more than 1 million people throughout the UK.”

AUK volunteers are mostly healthcare professionals or those with direct experience of an anxiety disorder, which enables them to offer a uniquely personal advice service for anyone who is experiencing anxious thoughts and feelings or if they’ve just been diagnosed with Generalised Anxiety Disorder by their GP.

The AUK team works tirelessly to provide a wellbeing support service for thousands of people across the UK and we wanted to show our support too. Lots of people choose to run a marathon or jump from a plane to raise money for their charity but to be honest, we’re just not that brave! (and hats off to those who are!) Instead, we’ve chosen to offer whatever skills we can to an organisation which has the best interests of its members at its heart; strives continuously to raise awareness of anxiety and reminds us that we can all do a little something extra to support each other through difficult periods.

For more information visit: http://www.anxietyuk.org.uk/

Follow on Twitter @AnxietyUK

Like on Facebook at https://www.facebook.com/pages/Anxiety-UK-official/159459797431438

Royal Pardon for Alan Turing

7 Jan

turing sculpture

We’re absolutely delighted that on 24 December 2013, a posthumous Royal Pardon was granted for computer science genius and Bletchley Park codebreaker, Alan Turing.

“Computer pioneer and codebreaker Alan Turing has been given a posthumous royal pardon. It addresses his 1952 conviction for homosexuality for which he was punished by being chemically castrated. The conviction meant he lost his security clearance and had to stop the code-cracking work that had proved vital to the Allies in World War Two. The pardon was granted under the Royal Prerogative of Mercy after a request by Justice Minister Chris Grayling.” Read more at http://www.bbc.co.uk/news/technology-25495315

Enigmedia Marketing continues to be in awe of the Bletchley Park codebreakers and of the incredible work carried out by Alan Turing and his team during the Second World War. Although it’s been a very long wait, we at last welcome the news of Turing’s pardon, after years of petitioning by hardworking campaigners and supporters of his life and work.

Find out more about Alan Turing and Bletchley Park at http://www.bletchleypark.org.uk/

You can also read our 2013 blog about our visit  to Bletchley Park at http://enigmediamarketing.com/2013/09/24/inspiration-innovation-at-bletchley-park/

We’re ready for 2014!

6 Jan

happy-new-year-2014

Another year has landed and there’s plenty for us to be excited about! 2013 was a positive year for our brand new business venture, with a variety of great projects and lots of wonderful new people to work with.

We’re especially looking forward to more inspiring work with Barenakedfoods! Since appearing on Dragons’ Den in August last year and securing investment from the mighty Peter Jones, MD Ross Mendham has big plans for 2014. We’ll again be working alongside the fantastic PR & Comms team at Emerald Frog Marketing, who we’ll be supporting with social media and general marketing for Barenakedfoods. Visit http://www.barenakedfoods.co.uk and follow on Twitter @barenakedfoods for all the latest news!

We’ve also produced a range of articles on behalf of our clients for printed publications and also for websites and blogs.  We’re able to produce high-quality copy covering a variety of subjects within a short timescale! The content of your business website is particularly important to ensure that you’re able to harness the most effective search engine optimisation (SEO).  Google will need to recognise the quality and reliability of your website, as well as its influence on visitors, to ensure that your website is ranked highly on its search pages. For more information about the importance of SEO for your business, visit http://www.krisharris.co.uk/ (Kris’ knowledge is extensive and we can’t recommend him highly enough!)

Our social media management service is particularly popular, with plenty of businesses relying on us to create tweets and posts on a regular basis to ensure that their online presence is maintained and is also valuable. We’re happy to look after all of your social media networks and can spend as much or as little time as you like! Our services are completely flexible and tailored to suit the needs of your business. Social media marketing can help boost your sales and drive more traffic to your website – it just needs a bit of time and effort. Which is where we come in!

Please feel free to contact us for more information. Call 07599 959007 or email enigmedia@live.co.uk for a chat about your requirements.

You can also find out more about me, including my professional skills and background at https://www.linkedin.com/in/soniawarder

We look forward to working with you in 2014! For updates, follow us on Twitter @EnigmediaM

Twitter for Business: Our Top Tips!

14 Nov

twitter-followersIf you create a Twitter account for your business, think carefully about what your message will be and how much time you are able to commit to maintaining your profile. Social networks are fantastic for building a potential client base and increasing traffic to your website but you need to investment some time and effort when it comes to what you say and how you say it.

Include a profile picture or ‘avatar’ on your page – you can use your company logo. The anonymous “eggs” mean nothing to your potential followers and most will assume that your account is for spamming other users!

For your Twitter “bio” write a description of your business services so that people can get an idea of what you’ll be talking about – be brief though as there is a 160 character limit! Try using some keywords here e.g. ‘marketing’ or ‘hospitality’.

Tweet regularly! If you have an account set up but have only tweeted a couple of times in six months, you won’t gain new followers – they like to see that your account is up to date and checked often.

Don’t be tempted to lock your account (shows as a padlock symbol) – this means that users can’t easily follow you and your followers can’t retweet any of your messages. Users may also wonder why you are being so secretive….!

Vary your tweets! Twitter works best for business when you mix your content. If you constantly tweet sales messages, your followers will get fed up and you will lose them. Be sure to start conversations, tell people what you’ve been up to and encourage people to engage with you! You can also retweet relevant tweets from other users too – it doesn’t always mean that you’re endorsing them but it’s nice to share and grow your network.

Your organic Twitter followers will grow at a slow pace to begin with but don’t panic! Don’t be tempted to follow thousands of accounts as you may be penalised for a poor following/followers ratio (and Twitter will stop you from following anyone new!) Cherry pick who to follow – it’s a good idea to mix potential clients with existing ones alongside industry peers and media outlets.

It’s OK to tweet about things other than your business! Try to remind your followers that there is a human being behind your tweets and not just an automated bot churning out sales and data! And don’t be tempted to talk about yourself the whole time – you’ll lose followers very quickly!

Whatever you do, don’t buy followers! Apart from the obvious fact that it’s a waste of money, most of the accounts being sold are fake and bring absolutely nothing to the integrity of your business. Build your followers organically – it may take time but you’re looking for quality over quantity!

twitter1REMEMBER! The number one top tip for using social media is that one key word – SOCIAL!

Twitter can be a powerful marketing tool for your business but it’s also useful for talking to fellow professionals as well as customers. Try to use your tweets to create and be part of conversations as well as keeping up to date with the latest news within your industry. Be approachable and unique; encourage people to contact you with feedback and respond to their comments. Social media is a two-way relationship – so make sure you listen as much as you broadcast!

Bill Tutte-Worthy of Remembrance

10 Nov

Originally posted on Bill Tutte Memorial Fund:

image

“In all our long history we have never seen a greater day than this. Everyone, man or woman, has done their best.”

Winston Churchill, 8th May 1945

As I sat watching all the pomp and circumstance in Whitehall this morning, I considered all those whose contributions are not so recognised on Remembrance Day.  It would be an impossible task (and indeed a very long blog) to list all those who contributed to the war effort; so today I chose to think of those who through intellect and determination used their brilliant minds to break codes that were believed unbreakable.  Naturally, my mind turns to Bill Tutte and his fellow code breakers at Bletchley Park

(c) BBC

Professor Brian Cox and Captain Jerry Roberts
(c) BBC

Captain Jerry Roberts frequently recounts his experience of being in the same office as Tutte:

“I saw him staring into the middle distance, twiddling his pencil, and…

View original 180 more words

first4auto is a first 4 us!

4 Nov

first4auto_logoWe’ve recently been working  to promote a fantastic new website which caters for automotive professionals and enthusiasts!

first4auto.com showcases an unbeatable range of motoring articles including news, press reports, industry and events alongside stunning photo galleries to give each and every reader a comprehensive and informative experience.

New articles are uploaded each day giving website visitors the latest information on their specialist subject – whether it’s fleet and business news, motor sport results, the latest retail offers, road safety and government policy, headline-grabbing auctions or unique events across the globe.

first4auto_porschefirst4auto also have a social media presence across Twitter, Facebook, LinkedIn and Google+ – we’ve been helping them to update their pages daily!

Their aim is to be a “one-stop shop” for all the latest automotive and motoring articles for a wide audience, including comprehensive road test reports for buyers and insurance professionals. first4auto is also THE motoring content provider for Luxuria Lifestyle, the official digital magazine of The Luxury Network International.

But don’t take our word for it – visit their website to see for yourself!

Perfect Pamper Offers New and Exclusive Luxury for Ladies!

4 Nov

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We’re thrilled to be supporting Norfolk-based business owner Jane Watkin to promote her brand new pamper party and mobile beauty company, Perfect Pamper.

Jane is a qualified and experienced beauty therapist, specialising in eyelash cosmetics. She has a range of expert colleagues on hand to provide a full range of relaxation, catering and cosmetic services such as massage, manicure, weekend breaks, afternoon tea and hen parties, wedding packages, makeovers and professional photography.

Jane says: “My aim is to make therapy and beauty cultures more accessible and affordable, especially in the Norfolk and Suffolk area. Unlike similar organisers and agencies, I get hands-on at every pamper party so I can ensure that your event runs smoothly from start to finish”.

t010To enhance her Afternoon Tea Party menu, Jane is looking for contributions from baking enthusiasts – and that’s where we come in! We’ve organised a social media marketing campaign to target ladies in the UK who may have some wonderful cake ideas which they would be willing to share. In return, they will be entered into a competition to win a two-night mid-week stay for five people at The Beach House, Mundesley with a Chill-Out pamper package and afternoon tea! Find out more about the exclusive competition here.

Perfect Pamper is a member of Buy Local Norfolk, a not-for-profit organisation which encourages local businesses to thrive and prosper. With this in mind, Jane is offering free advertising on her website for first-class accommodation providers and other related services in Norfolk and Suffolk. All Jane is asking for in return is for advertisers to promote and recommend her services to guests and customers!

Visit the Perfect Pamper website to view a full range of pampering and beauty services, including new and exclusive Neal’s Yard cosmetics, Christmas gift ideas and Jane’s very own Blog!

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Inspiration & innovation at Bletchley Park

24 Sep

On Thursday 19th September, I made my first ever visit to Bletchley Park in Buckinghamshire, home of the WW2 codebreakers.

enigma machineIt’s a trip I’d been planning for some time but as the opportunity came up while I was taking a few days break; I was finally able to spend a whole day discovering part of Britain’s great and secret past.

I’ve always been fascinated by the Enigma cipher machines and how a group of dedicated men & women worked so diligently to break into the communication codes, thus changing the course of the Second World War and ultimately saving lives.

In the event, I was to learn so much more. There were incredible stories of bravery and loss; astonishing breakthroughs mixed with a good old dollop of luck and of course, the story of how the computing age was born.  I was amazed that these ordinary people did their duty in difficult conditions and without question. Many were very young and the first thing they did upon being summoned to the imposing Buckinghamshire mansion-house was to sign The Official Secrets Act. What is staggering is how they remained tight-lipped about the work they did for so long; even after the war had ended. It was seriously intensive work and remains one of the most incredible achievements in our nation’s history.

turing sculptureIt was also wonderful to find out more about the man who was ultimately the founding father of computer science, Alan Turing. Browsing the impressive galleries and timelines dedicated to his work really brought home how much he achieved within such a tragically short life. Mathematician, cryptographer, philosopher and a man way ahead of his time, Alan Turing remains a true definition of the word ‘genius’. Hopefully, the parliamentary Bill which will grant him a full posthumous pardon will be passed sooner rather than later (see http://www.independent.co.uk/news/uk/home-news/enigma-codebreaker-alan-turing-to-receive-posthumous-pardon-for-homosexuality-conviction-8722805.html)

I couldn’t possibly do these fine people justice within a small blog but if you’re reading this, I would urge you to visit the Bletchley Park website to get an idea for yourselves of the magnitude of their achievements.

I’m delighted that the Bletchley Park Trust has recently received a £8 million grant from The Heritage Lottery Fund as this ensures that many of the huts which housed the teams of codebreakers and their ground-breaking technology can be renovated and restored to their wartime ambience. There is also a brand new visitor centre which is due to open next summer so I intend to make a return visit to experience it! Most of the people who look after the Bletchley Park site and its exhibits are volunteers. Their knowledge and passion for such a unique part of our heritage is truly wonderful and I thank them for their dedication and pride.

Read more about the Bletchley Park Trust Restoration work at http://www.bletchleypark.org.uk/content/about/restoration.rhtm

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