enigmedia marketing

At GGS, we believe that using highly professional images is a key factor when it comes to selling products. A company website or brochure is also a “shop window” therefore poor quality photographs will not benefit a business and potential customers will buy elsewhere.

We’ve been providing a creative, commercial photography service for over 37 years now and some would say we’re experts in our field! All of our professional photographers are Associate members of the British Institute of Professional Photography (BIPP) and always work to the very highest standards.

Our on-site facilities include a large, drive-in studio with infinity cove for photographing room sets, furniture and large business groups. We also have a smaller studio complete with an array of kitchen and cooking equipment for photographing specialist products and packaging, mainly for the food industry.

So, if you want to create stunning images to sell your unique products to valued clients, where to begin? Here are our top 10 tips to help guide you through the process!

1. Step one is lighting. And it’s probably the most important thing to get right! Try using daylight from a window at the side of the subject if you can as this gives a nice soft but directional light which means the shape and texture of the item will be enhanced. (We replicate daylight, in our studio, with giant electronic flash softboxes so we get controllable, consistent quality).

2. If the shadow side is too dark, you can use a piece of white paper to reflect the light back onto the product.

3. Make sure you get in close to the product so the picture area is filled, then you won’t be wasting picture space or creating spare background.

4. Zoom in to use the lens at a fairly ‘telephoto’ setting. That way, there is less distortion of the product from using a wide-angle lens and also makes a product look more in proportion.

5. It’s best to use a plain background so the product isn’t lost amongst ‘busy’ surroundings.

6. Position the camera lower so that you look at the subject rather than looking down on it (unless there’s special detail on the top) Bonus Tip: Looking down on a product slightly demeans it whereas looking up at it can make it look more important!

7. If you can control your lens be sure to use a small aperture. This creates more depth of field to get all of the subject sharply focussed, from front to back. (Beware: this may mean using a longer exposure and that can give ‘camera shake’ resulting in a blurry image!)

8. Conversely, you could also consider using a wide aperture. This is useful to make the background go out of focus and in turn, keeping more attention on the sharp product.

9. Always use a tripod to avoid blurry images resulting from camera shake!

10. If there are several items in one picture, group them nicely together so they make a cohesive picture rather than spacing items out.

Okay, so we do have one more piece of advice for you to consider…..

11. Use a professional photographer to get the job done better, quicker and more easily! Especially if the subject is highly reflective or has very dark tones, which may need a keen eye as well as more time and expertise to get the best results.

View our short video featuring our food photography expertise on You Tube at http://youtu.be/aRy6i7llsZc

For more information and examples of our high quality, creative commercial photography services visit www.ggs.co.uk

Get in touch to discuss your ideas with us! Email enquire@ggs.co.uk or telephone 01603 622500.

(Written by Enigmedia Marketing for GGS Creative)

Tags: BIPP, creative, guide, lens, lighting, photography, products, studio