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Catching up with Barenaked Foods

Ross & Richard Osman

If you’re a fan of the BBC television programme “Dragons’ Den” then you probably remember Ross Mendham and Barenaked Foods. The entrepreneur from Norfolk first appeared on the show in 2013, pitching for a £60k investment in his gluten-free noodle business, when things took an emotional turn. Asked about his family, Ross was overwhelmed as he recalled his wife Kelly’s most recent miscarriage and had to leave the den. However, he gathered himself, re-emerged from the famous lift and faced the formidable “Dragons” once more. That was when Peter Jones surprised everybody by offering Ross the investment he needed. The prolific investor immediately saw the clever business idea and the genuine passion of the man behind it.

Three years later and Ross is back in the news – last week saw him interviewed on BBC Radio Norfolk and Look East; featured in the Eastern Daily Press and Radio Times; an appearance on the BBC Breakfast sofa and finally on Sunday, an interview with presenter Richard Osman, for the “Dragons’ Den: Pitches to Riches” follow-up programme.

Ross revealed that with the ongoing support from Peter Jones, Barenaked Foods has now moved from selling a few hundred to 800,000 packs of noodles per week and the business is well on the way to being worth £2 million. His products are on sale in three major UK supermarkets as well as health shops and specialist online stores. Better still, he and Kelly welcomed a baby boy to their family in 2014!

We’re delighted to have been working with Barenaked Foods since 2012, allowing us to experience just a small part of the business’ journey as it has evolved. We’re also very proud of local boy Ross for all his hard work and incredible inspiration!

Catch up or watch again:  “Dragons’ Den: Pitches to Riches” (via BBC iPlayer)

 

Sainsbury’s Success for Barenaked Foods

Barenaked Sainsbury's_SMLow carb, gluten-free pasta specialists Barenaked Foods have now signed a deal with Sainsbury’s to sell their unique range of noodles.

Barenaked Noodles shot to popularity in 2013 following a dramatic pitch on the BBC show “Dragons’ Den” from Barenaked Foods’ Managing Director that secured a £60,000 investment from entrepreneur Peter Jones as business partner.

Barenaked Noodles are made using the Asian-grown Konjac root; a miracle plant low in carbohydrates, sugar and calories. Containing only 8 calories per 100g, they can be used as a replacement in meals for carbohydrates such as pasta and spaghetti.

Now landing his third major supermarket deal, Managing Director Ross Mendham first developed the product in 2011 whilst looking for an answer to his own weight loss and dietary needs.

Ross said, “We’re delighted that Sainsbury’s are stocking our original low carb, gluten free noodles. We’re enormously proud to be able to supply our foods to a wide range of consumers because they’re suitable for so many people – and that includes those on restricted diets, with health issues, have fitness and training demands or are just looking to balance their meals.

Sainsbury’s buyer Lucy McCarthy said, “We recognise the increasing demand for low carb, gluten-free alternatives to popular products and are always looking for ways to offer our customers interesting new products, so we’re excited to introduce Barenaked Noodles into the Sainsbury’s Oriental range.”

Barenaked Noodles will be on sale in 380 Sainsbury’s stores from Wednesday 18th November 2015. For more information and tasty recipe ideas for Barenaked Noodles, visit the website at www.barenakedfoods.co.uk

Barenaked Foods celebrate Waitrose deal

BNF Waitrose-8_SMLow carb, gluten-free pasta specialists Barenaked Foods have signed a deal with Waitrose, the food retail division of the John Lewis Partnership, to sell their range of noodles and rice.

Barenaked Noodles shot to popularity in 2013 following a dramatic pitch on the BBC show “Dragons’ Den” from Barenaked Foods’ Managing Director that secured a £60,000 investment from entrepreneur Peter Jones as business partner.

Barenaked Noodles and Rice are made using the Asian-grown Konjac plant; a miracle plant low in carbohydrates, sugar and calories. Containing only 8 calories per 100g, they can be used as a replacement in meals for carbohydrates such as pasta, spaghetti and standard rice.

Now landing his second major supermarket deal, Managing Director Ross Mendham first developed the product in 2011 whilst looking for an answer to his own weight loss and dietary needs.

Ross said, ”We’re delighted that Waitrose are stocking our original low carb, gluten free noodles and rice. We’ve experienced enormous interest in our range of Barenakedfoods and we’re proud to be able to supply them to a wide range of consumers. Our products really are for everyone – including those with restricted diets, health issues, fitness and training demands or people simply looking for a well-balanced meal plan.”

Waitrose buyer Chloe Graves said “We love working with innovative, smaller suppliers like Barenaked who are endlessly passionate about what they do. Free from products are growing in popularity at Waitrose at a fast pace, so we’re excited for our customers to try these new additions.”

Barenaked Noodles and Rice will be on sale in selected Waitrose stores from Monday 31st August 2015. For more information and tasty recipe ideas for Bare Naked Noodles and Rice, visit the website at www.barenakedfoods.co.uk

Barenaked Rice Arrives in Morrisons Stores

Dragons’ Den winner Barenaked Foods have built upon their recent retail success with leading supermarket chain Morrisons set to sell their revolutionary Barenaked Rice.

Barenaked Riverside -6SMDue to popular demand, Barenaked Foods launched a new rice product to add to their range of low carbohydrate, gluten free foods which are suitable for weight management, coeliacs and vegetarians.

Containing only 16 calories per 100g, Barenaked Rice follows in the footsteps of the original Barenaked Noodles and Barenaked Protein Noodles and are made using the Asian-grown Konjac plant; a miracle plant low in carbohydrates, sugar and calories.

Managing Director, Ross Mendham, is pleased to be expanding the availability of the company’s products since they were first developed in 2011 and were featured on the BBC show “Dragons’ Den” in 2013.

Ross said, ”We are delighted that Morrisons will now be stocking our low carb, gluten free rice, which we developed in response to feedback from our customers. The rice makes a superb alternative to standard rice for those who are looking to limit their carbohydrate intake, avoid gluten or simply want to feel less bloated after a meal.”

Andrew Thomas, International Foods Buyer at Morrisons, also expects Barenaked Rice to be a hit with customers.

Andrew said, “We are excited to be launching an extension to the popular Barenaked Noodles. We have had great customer feedback and it has quickly established a loyal following. This is such a unique proposition and offers a real alternative to traditional rice.”

Barenaked Rice is available online at the Barenaked Foods website and will be available to purchase in Morrisons from 3 August at an introductory offer price of £1.00 per pack.

Time for another new client – welcome Saturn Sports!

saturn sports

We’re delighted to say that we’ve recently started working with a brand new online retailer! Saturn Sports, based in Cambridgeshire, supply a range of digital stopwatches ideal for timing sports and other time sensitive activities. Their selection of high quality sports stopwatches are suitable for timing most events and offer an excellent range of features at great prices.

Our role will be to promote Saturn Sports across as many social media platforms as possible, to let people know that they are able to supply unique stopwatches at unbeatable prices to clubs, schools, shops and other institutions.

The Saturn Sports website is easy to use and payment can be made with credit card, PayPal, Cheques and Bank Transfers. Orders are typically dispatched within 3-4 working days and trade accounts are also available.

For more information visit the website http://www.saturnstopwatches.co.uk

Follow @SaturnSports on Twitter for product news, time facts, discussions and more.

Find the Facebook page at https://www.facebook.com/SaturnSports & “LIKE” to keep updated with all the latest news from Saturn Sports HQ!

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