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Benefits of Social Media for Business

free-social-media-icons-23.jpgSocial Media is a brilliant way of reaching out to a large audience and it can also help you learn more about how people perceive your business.

Here are some key social media benefits:

  • Share your recent news & updates across a wide audience, fast
  • Increase visitor traffic to your website
  • Improve your Google search ranking (SEO)
  • Enhance awareness of your brand
  • Create relationships by engaging with customers throughout their experience with you
  • Promote your posts to increase engagement & generate leads
  • Monitor your competitors – and get ahead!
  • Receive instant feedback from your customers
  • Target your ideal audience with low-cost, effective advertising tools
  • Learn about your audience – discover demographics & trends
  • Search for & locate potential customers – look for hash-tags!

Social media isn’t a guaranteed sales tool. It works best as part of an overall marketing mix – use it to support PR campaigns, highlight promotions, improve your customer service skills and drive traffic to your website.

If you’d like help setting up and managing your social media profiles, please get in touch – call 07599 959007 or email enigmedia@live.co.uk for a chat!

 

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Why Use Facebook for your Business?

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The answer to this is simple – having a Facebook business page gives you the opportunity to increase exposure of your products and services to thousands of potential customers (and Facebook currently boasts 1.55 billion monthly users worldwide!)

Here’s how Facebook can be a powerful marketing tool for your business:

Start a Facebook business page (it’s free!)

Although you may choose a graphic designer to create a profile picture and cover photo for your page, photographs of your business and products are even better. The only time you need to start paying for Facebook is for specific advertising such as increasing page likes, boosting posts and running Sponsored Stories – all of which are relatively low-cost, easy to set up and more targeted to your ideal audience than the more traditional channels. Continue reading “Why Use Facebook for your Business?” →

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A Social Year: Review of 2014

As 2014 draws to a close, we’ve been reflecting on yet another busy year! With so many exciting new projects including social media management, customer service & admin support, proof reading and tons of copywriting, we always enjoy helping our clients grow.

Many organisations are embracing social media to enhance their brand and develop their customer care levels, and with platforms such as SnapChat and Instagram now being used for advertising, we’re looking forward to finding out what the next 12 months have in store.

twitter1Twitter has been in the news rather a lot this year and some of the negative stories may have put people off joining the social media network. With 284 million monthly active users, it’s incredible to witness how fast a single tweet can be shared across the globe – all the more reason for sending positive, informative messages. Unfortunately, a few “tweeters” could do with a little guidance when it comes to tact and diplomacy!

static.squarespace.comBoasting 1.19 billion users worldwide, Facebook has been developing more tools for business this year.  We’ve been inundated with client requests for Facebook advertising campaigns because it’s highly targeted and very cost-effective. The results have been encouraging so we hope Mark Zuckerberg’s team will be coming up with some more clever and user-friendly ideas for next year!

social-media-seoWe’ve also been busy writing blogs and website content since the summer so it’s fantastic to know that businesses are improving their websites to keep up with modern technology, their competitors and of course Google algorithms! SEO and social media work together brilliantly to reach out to ideal audiences; that’s why we always recommend focussing on both to create the best results for publicising products and services.

We’re very excited about 2015 and hope you will join us on our journey. We’d like to thank our wonderful clients and friends for their ongoing and valued support.

Wishing you all a Merry Christmas!!

(P.S We won’t be sending Christmas cards this year so we’re making a donation to Anxiety UK!)

Merry-Christmas-Trees-Wallpapers-Download

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Social Media and SEO – how effective is your website?

social-media-seoYour business SEO strategy may currently be based around link-building – where specific paths are created to lead directly to your website and increase your search engine ranking – but this is no longer the best way to promote your website.

Although Google once allowed the tactic of using link generation as popularity votes, it wasn’t long before they realised that fake link-building could lead to some websites gaining an unfair advantage in terms of popularity and ranking. The old system of link-building could in fact be easily manipulated by web builders to enhance their SEO ranking which led to Google introducing penalties to counteract the problem. Google has now discovered a smarter way of measuring the popularity of your website – and it’s called social media.

If you have a Twitter, Facebook or LinkedIn account for your business, you probably already have a group of “fans” who are willing and able to share your content. Not only can you share content from your website or blog, you can use social media “like” or “share” buttons as a brand new voting system! These are the tools that Google now employs to measure SEO as they are more effective and much tougher to manipulate.

The old method of link-building often created multiple pathways to your website but how would people find them? Chances are, you were churning out hundreds of links to your pages but nobody was paying attention! The beauty of social media is that conversations, events and interactions are constant and they are happening in real-time. The best (and quickest) way to increase your online influence is to have a presence where people are active and ready to engage. Once you start to generate consistent, quality posts on social media, you will begin to find the right audience for marketing your business.

Google is now also using social media to monitor the popularity of your website. It can calculate how many people visit your website; how many users share your content; how many followers/fans you have and whether you have social media interaction links built into your web pages. These are known as “social signals” and they are Google’s new way of measuring your website ranking.

It’s also been proven that social media links drive quality traffic to your website, whereas the majority of links from SEO building would fail because they would do nothing except act as a signpost for your website. Social media links have the potential to connect with real people (not bots or spammers); they increase the number of followers/fans in your social circles and can help generate sales for your business.

Google is now taking a stance against link-building because it can be manipulated and therefore does more harm than good when it comes to SEO. When promoting your website, focus on providing value and quality across your marketplace – and the best way to do this is via social media.

Here are a few things to remember:

• The best digital marketing strategies for your business include both SEO and social media

• SEO is no longer about building links and using keywords – strong content and quality web design are now essential tools

• Social media plays a big part in customer service, reputation and generating recommendations (all of these have an impact on purchasing decisions)

• Don’t forget to optimise your website for mobile phone and tablet as well as desktop computer use (you can also explore location-based marketing and apps)

• Google+ is also a social media site and although not as popular as Facebook, it can be used to boost the search ranking of your website

If you’d like some help managing your social media accounts and campaigns, please get in touch!

 

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We’re ready for 2014!

happy-new-year-2014

Another year has landed and there’s plenty for us to be excited about! 2013 was a positive year for our brand new business venture, with a variety of great projects and lots of wonderful new people to work with.

We’re especially looking forward to more inspiring work with Barenakedfoods! Since appearing on Dragons’ Den in August last year and securing investment from the mighty Peter Jones, MD Ross Mendham has big plans for 2014. We’ll again be working alongside the fantastic PR & Comms team at Emerald Frog Marketing, who we’ll be supporting with social media and general marketing for Barenakedfoods. Visit http://www.barenakedfoods.co.uk and follow on Twitter @barenakedfoods for all the latest news!

We’ve also produced a range of articles on behalf of our clients for printed publications and also for websites and blogs.  We’re able to produce high-quality copy covering a variety of subjects within a short timescale! The content of your business website is particularly important to ensure that you’re able to harness the most effective search engine optimisation (SEO).  Google will need to recognise the quality and reliability of your website, as well as its influence on visitors, to ensure that your website is ranked highly on its search pages. For more information about the importance of SEO for your business, visit http://www.krisharris.co.uk/ (Kris’ knowledge is extensive and we can’t recommend him highly enough!)

Our social media management service is particularly popular, with plenty of businesses relying on us to create tweets and posts on a regular basis to ensure that their online presence is maintained and is also valuable. We’re happy to look after all of your social media networks and can spend as much or as little time as you like! Our services are completely flexible and tailored to suit the needs of your business. Social media marketing can help boost your sales and drive more traffic to your website – it just needs a bit of time and effort. Which is where we come in!

Please feel free to contact us for more information. Call 07599 959007 or email enigmedia@live.co.uk for a chat about your requirements.

You can also find out more about me, including my professional skills and background at https://www.linkedin.com/in/soniawarder

We look forward to working with you in 2014! For updates, follow us on Twitter @EnigmediaM

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The importance of having a creative Social Media strategy

So, what is ‘social media’? Some have already labelled it as ‘a fad’ but for business, it’s a revolutionary new way to reach out to potential clients.

Social Media works for business because it enables connections with a wide range of people. Engaging directly with existing clients, suppliers and potential customers helps to create trust and a reliable, relevant network. It is the online equivalent of the traditional networking event but instead of swapping business cards, companies can develop mutually beneficial relationships via websites such as Twitter, Facebook, LinkedIn, Google+ and Pinterest.

For online marketing purposes, building the right image is key. Visual content works brilliantly with social media as users respond to images which help them to recognise products and brands. This is especially true of Facebook, Google+ and Pinterest. Networks such as Twitter are perfect for engaging with a wide range of people in a short space of time whereas LinkedIn can be utilised as an online CV for showcasing individual as well as company expertise. Businesses can use a range of social media accounts to publicise their brand, products and services with maximum impact but  without the financial burden of a traditional advertising campaign.

If a business has a creative nature, photography and info-graphics can be used effectively on a range of social media platforms. The trick is building connections and therefore engaging with as many people as possible to get noticed and regarded as a trustworthy, reliable organisation. Social media is utilised by a high percentage of businesses in the UK (according to The Social Media Benchmark by The Chartered Institute of Marketing,71% are currently using Twitter) so it makes sense it is widely used as a successful marketing tool.

But not all social media platforms are suitable for every business. The best approach is to be selective and focus on the networks where potential customers are likely to be. Also, the key word here is “social”. To get the most out of social media marketing, companies need to engage and not just announce news or updates. They should also be prepared to be responsive – establishing a presence on social media means making an invitation for people to communicate. Ignoring them would be a waste of time and highly unprofessional!

Just like the business world, social media is constantly changing and evolving. Businesses should make sure that they regularly measure responses and monitor activity on their social media accounts. If visual content generates a lot of interest, keep using it! If articles or editorial aren’t working, be more creative with content and create links to websites/blogs which provide the best examples of your Unique Selling Point or USP.

Remember: Business is all about relationships. Use social media to be generous and interested in other people. Although social media is largely cost-free, a large amount of time and effort should be invested to ensure the best results.

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