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The answer to this is simple – having a Facebook business page gives you the opportunity to increase exposure of your products and services to thousands of potential customers (and Facebook currently boasts 1.55 billion monthly users worldwide!)

Here’s how Facebook can be a powerful marketing tool for your business:

Start a Facebook business page (it’s free!)

Although you may choose a graphic designer to create a profile picture and cover photo for your page, photographs of your business and products are even better. The only time you need to start paying for Facebook is for specific advertising such as increasing page likes, boosting posts and running Sponsored Stories – all of which are relatively low-cost, easy to set up and more targeted to your ideal audience than the more traditional channels. Continue reading “Why Use Facebook for your Business?”