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Catching up with Barenaked Foods

Ross & Richard Osman

If you’re a fan of the BBC television programme “Dragons’ Den” then you probably remember Ross Mendham and Barenaked Foods. The entrepreneur from Norfolk first appeared on the show in 2013, pitching for a £60k investment in his gluten-free noodle business, when things took an emotional turn. Asked about his family, Ross was overwhelmed as he recalled his wife Kelly’s most recent miscarriage and had to leave the den. However, he gathered himself, re-emerged from the famous lift and faced the formidable “Dragons” once more. That was when Peter Jones surprised everybody by offering Ross the investment he needed. The prolific investor immediately saw the clever business idea and the genuine passion of the man behind it.

Three years later and Ross is back in the news – last week saw him interviewed on BBC Radio Norfolk and Look East; featured in the Eastern Daily Press and Radio Times; an appearance on the BBC Breakfast sofa and finally on Sunday, an interview with presenter Richard Osman, for the “Dragons’ Den: Pitches to Riches” follow-up programme.

Ross revealed that with the ongoing support from Peter Jones, Barenaked Foods has now moved from selling a few hundred to 800,000 packs of noodles per week and the business is well on the way to being worth £2 million. His products are on sale in three major UK supermarkets as well as health shops and specialist online stores. Better still, he and Kelly welcomed a baby boy to their family in 2014!

We’re delighted to have been working with Barenaked Foods since 2012, allowing us to experience just a small part of the business’ journey as it has evolved. We’re also very proud of local boy Ross for all his hard work and incredible inspiration!

Catch up or watch again:  “Dragons’ Den: Pitches to Riches” (via BBC iPlayer)


Barenaked Foods Sponsors Pro Boxer

Nathan 3

Nathan Dale is a professional boxer from Norwich who competes at light welterweight and holds an impressive undefeated record of 17 fights. He is also a former holder of the IBF World Youth belt.

Nathan entered the professional ranks with a strong amateur background, collecting a number of titles along the way. One of his proudest moments is representing England and achieving a gold medal in the multi-nations.

He is clear about his goals and exhibits high levels of determination, ambition and commitment – something he has in common with Barenaked Foods Managing Director, Ross Mendham. However to continue to develop his career, he needs to train smart and push his body to the absolute limits.

Unfortunately, Nathan has not competed for the last 13 months due to having surgery on his hand – although he has used his time wisely in the gym with trainer Graham Everett.

Nathan states that Barenaked Foods have helped him maintain his weight during his off period and has confirmed that he will have no concerns making championship weight with the backing of Ross and the team.

Barenaked Foods are looking forward to supporting Nathan in reaching his ultimate boxing potential!

Find out more about Nathan at

Sainsbury’s Success for Barenaked Foods

Barenaked Sainsbury's_SMLow carb, gluten-free pasta specialists Barenaked Foods have now signed a deal with Sainsbury’s to sell their unique range of noodles.

Barenaked Noodles shot to popularity in 2013 following a dramatic pitch on the BBC show “Dragons’ Den” from Barenaked Foods’ Managing Director that secured a £60,000 investment from entrepreneur Peter Jones as business partner.

Barenaked Noodles are made using the Asian-grown Konjac root; a miracle plant low in carbohydrates, sugar and calories. Containing only 8 calories per 100g, they can be used as a replacement in meals for carbohydrates such as pasta and spaghetti.

Now landing his third major supermarket deal, Managing Director Ross Mendham first developed the product in 2011 whilst looking for an answer to his own weight loss and dietary needs.

Ross said, “We’re delighted that Sainsbury’s are stocking our original low carb, gluten free noodles. We’re enormously proud to be able to supply our foods to a wide range of consumers because they’re suitable for so many people – and that includes those on restricted diets, with health issues, have fitness and training demands or are just looking to balance their meals.

Sainsbury’s buyer Lucy McCarthy said, “We recognise the increasing demand for low carb, gluten-free alternatives to popular products and are always looking for ways to offer our customers interesting new products, so we’re excited to introduce Barenaked Noodles into the Sainsbury’s Oriental range.”

Barenaked Noodles will be on sale in 380 Sainsbury’s stores from Wednesday 18th November 2015. For more information and tasty recipe ideas for Barenaked Noodles, visit the website at

Benefits of Social Media for Business

free-social-media-icons-23.jpgSocial Media is a brilliant way of reaching out to a large audience and it can also help you learn more about how people perceive your business.

Here are some key social media benefits:

  • Share your recent news & updates across a wide audience, fast
  • Increase visitor traffic to your website
  • Improve your Google search ranking (SEO)
  • Enhance awareness of your brand
  • Create relationships by engaging with customers throughout their experience with you
  • Promote your posts to increase engagement & generate leads
  • Monitor your competitors – and get ahead!
  • Receive instant feedback from your customers
  • Target your ideal audience with low-cost, effective advertising tools
  • Learn about your audience – discover demographics & trends
  • Search for & locate potential customers – look for hash-tags!

Social media isn’t a guaranteed sales tool. It works best as part of an overall marketing mix – use it to support PR campaigns, highlight promotions, improve your customer service skills and drive traffic to your website.

If you’d like help setting up and managing your social media profiles, please get in touch – call 07599 959007 or email for a chat!


Online Charity Auction Goes Live!

The Emerald Frog Marketing ‘5 star charity’ online auction is now live until 9th October 2015.

There are some wonderful prizes available – browse the website at and start bidding to help raise money for some fantastic charities across the East of England.

For more information about the fundraising event, visit 


Barenaked Foods celebrate Waitrose deal

BNF Waitrose-8_SMLow carb, gluten-free pasta specialists Barenaked Foods have signed a deal with Waitrose, the food retail division of the John Lewis Partnership, to sell their range of noodles and rice.

Barenaked Noodles shot to popularity in 2013 following a dramatic pitch on the BBC show “Dragons’ Den” from Barenaked Foods’ Managing Director that secured a £60,000 investment from entrepreneur Peter Jones as business partner.

Barenaked Noodles and Rice are made using the Asian-grown Konjac plant; a miracle plant low in carbohydrates, sugar and calories. Containing only 8 calories per 100g, they can be used as a replacement in meals for carbohydrates such as pasta, spaghetti and standard rice.

Now landing his second major supermarket deal, Managing Director Ross Mendham first developed the product in 2011 whilst looking for an answer to his own weight loss and dietary needs.

Ross said, ”We’re delighted that Waitrose are stocking our original low carb, gluten free noodles and rice. We’ve experienced enormous interest in our range of Barenakedfoods and we’re proud to be able to supply them to a wide range of consumers. Our products really are for everyone – including those with restricted diets, health issues, fitness and training demands or people simply looking for a well-balanced meal plan.”

Waitrose buyer Chloe Graves said “We love working with innovative, smaller suppliers like Barenaked who are endlessly passionate about what they do. Free from products are growing in popularity at Waitrose at a fast pace, so we’re excited for our customers to try these new additions.”

Barenaked Noodles and Rice will be on sale in selected Waitrose stores from Monday 31st August 2015. For more information and tasty recipe ideas for Bare Naked Noodles and Rice, visit the website at

EnigMedia Sponsors Norfolk Athlete

EnigMedia Marketing is delighted to announce that we are sponsoring Norfolk athlete Steven Barnes, who has been selected for the Great Britain Age Group Duathlon team.

Barnes race suit 2015Steven will be competing in this year’s ITU Duathlon World Championships in Australia in October after a successful summer of fund-raising. As an “amateur” athlete, Steven has had to pay for the trip as well as all the equipment he will need to compete – and it isn’t cheap!

With the support of friends, family and local businesses, Steven is thrilled to have reached his fund-raising target of £4000 and can’t wait to represent GB at the forthcoming prestigious event in Adelaide. He’s now the proud owner of a Boardman race bike, new trainers, fitness equipment (courtesy of Pilch Sports in Norwich and Tri Harder in Dereham) and a branded GBR race suit!

Steven says: ““I have been so overwhelmed by the kind support shown from my family (especially my wife for putting up with me!), friends, work colleagues and anonymous donators who have contributed to my cause either by cash donations, through my funding page or/and supporting my fund-raising events. Including helping to organise them! I would like to say a massive thank you to EnigMedia Marketing, Broom Boats and Breckland Mowers for their sponsorship, as without their backing my dream of competing for Great Britain was still in doubt. To now be able to say “I will be competing for Great Britain in the World Championships” instead of “I am hoping to” feels fantastic and a massive weight off my shoulders. I would never have been able to say that without everyone’s support – THANK YOU! Training is now in full swing and I will be keeping people updated on my progress via social media.”

We’re very excited to be an ongoing sponsor, alongside established Norfolk businesses Broom Boats and Breckland Mowers. We will be sharing Steven’s race updates for the 2015/16 season – including the big event in October (although the funding doesn’t stretch to a trip to Australia for us!)

Steven’s next Duathlon event will be held in Newmarket, Suffolk on 16th August 2015 – a key event for maintaining his training program and improving on his personal best performance. Why not go along and show your support?

Follow Steven’s journey via his Tumblr page at

You can also follow him on Twitter (@barnessj) and Instagram (@sj_barnes) – look out for the #TeamBarnesy & #GoBarnesy hash-tags!


Barenaked Rice Arrives in Morrisons Stores

Dragons’ Den winner Barenaked Foods have built upon their recent retail success with leading supermarket chain Morrisons set to sell their revolutionary Barenaked Rice.

Barenaked Riverside -6SMDue to popular demand, Barenaked Foods launched a new rice product to add to their range of low carbohydrate, gluten free foods which are suitable for weight management, coeliacs and vegetarians.

Containing only 16 calories per 100g, Barenaked Rice follows in the footsteps of the original Barenaked Noodles and Barenaked Protein Noodles and are made using the Asian-grown Konjac plant; a miracle plant low in carbohydrates, sugar and calories.

Managing Director, Ross Mendham, is pleased to be expanding the availability of the company’s products since they were first developed in 2011 and were featured on the BBC show “Dragons’ Den” in 2013.

Ross said, ”We are delighted that Morrisons will now be stocking our low carb, gluten free rice, which we developed in response to feedback from our customers. The rice makes a superb alternative to standard rice for those who are looking to limit their carbohydrate intake, avoid gluten or simply want to feel less bloated after a meal.”

Andrew Thomas, International Foods Buyer at Morrisons, also expects Barenaked Rice to be a hit with customers.

Andrew said, “We are excited to be launching an extension to the popular Barenaked Noodles. We have had great customer feedback and it has quickly established a loyal following. This is such a unique proposition and offers a real alternative to traditional rice.”

Barenaked Rice is available online at the Barenaked Foods website and will be available to purchase in Morrisons from 3 August at an introductory offer price of £1.00 per pack.

EnigMedia Marketing supports Emerald Frog Marketing’s “5 Star Charity Auction”


We’re delighted to be able to help promote a charity auction to be held online from September 5th for 5 weeks, which has been organised by Emerald Frog Marketing in Cambridgeshire as part of their fifth birthday celebrations. A range of local businesses have dug deep to help raise money to support five local charitable organisations who perform incredible work: Little Bundles, Branching Out, Froglife, The Liam Fairhurst Foundation and the Wildlife Trust.

All prizes have been kindly donated by the local business community and include a flight for three over Cambridge, a Samsung tablet, various trade services including meals for two, beauty treatments and handyman services and donated products. The auction will open on September 5th and bidders can bid on as many lots as they like to raise money for the five charities.

The charities and projects being supported are:

The Liam Fairhurst Foundation:

The Liam Fairhurst Foundation has one overall main aim – to help young people affected by cancer, disabilities and illnesses. The ethos behind the charity is to help young people affected by cancer, disabilities and illnesses and to also those around them too, including siblings and parents.

Little Bundles:

Little Bundles is a charitable organisation that aims to meet the needs of those finding themselves in difficult circumstances. Whether they are homeless, fleeing domestic violence, or in financial hardship when they are expecting or caring for a baby, the charities works on a referral process through professionals, such as health and social workers, providing essential items such as cots, prams, high-chairs and baby clothes.

Branching Out:

Branching Out is a charity in Littleport. They support adults with learning disabilities in a variety of fun work experience and social activities. Their high quality staff team help people, with encouragement to overcome difficulties and achieve in everyday life. The people they support are involved to become part of the Branching Out team helping the community with hands on experience.


Based in Peterborough, Froglife is a national wildlife charity committed to the conservation of amphibians and reptiles – frogs, toads, newts, snakes and lizards – and saving the habitats they depend on.

Wildlife Trust Bedfordshire, Cambridgeshire, Northamptonshire:

The Wildlife Trust manage and look after 126 nature reserves for wildlife nationally, including ancient woodlands, wild flower meadows, and wetlands. The Cambridgeshire Hundreds are a cluster of ancient woodlands managed by the Wildlife Trust Bedfordshire, Cambridgeshire, Northamptonshire with the aim of giving the unique wildlife of the woodlands an opportunity to spread and thrive. This project is part of a wider Trust initiative to connect nature reserves together to create ‘joined up’ landscapes that are more valuable for wildlife.

If your business would also like to donate a prize to the charity auction, please contact, call 01353 865411 or visit the auction website.

Bidding opens on September 5th!  Good luck to all bidders!

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