It seems like only yesterday that we launched our Twitter Account Management service for a handful of local businesses. Fast-forward ten years to today and we’re proud to provide a flexible range of social media management and marketing services to a whole host of UK organisations.

Although much has changed over the past decade, online marketing has really come into its own. Not to mention the shock arrival of a global pandemic, which has certainly seen a shift in business approaches and workplaces over the past two years alone.

In 2022, there are many more social media platforms to choose from and with plenty of people now opting to work or socialise at home, they are spending more time scrolling social media feeds for business, employment or lifestyle reasons. According to a recent study, 90% of people buy from brands they follow on social media so it’s easy to see why more businesses are now regularly posting – especially on fast-growing platforms such as Instagram, YouTube and TikTok.

We love to be able to support local and UK businesses; with sectors including property, health and fitness, engineering and wildlife management in our portfolio. When the Covid-19 pandemic and national lock-down started in March 2020, we noticed that most of our clients continued to be able to run their businesses remotely, which was positive news. If anything, social media became even more important because so many potential customers were now at home and more likely to be browsing the internet. In our experience, there was an up-tick in users looking for brands who they could research and engage with online. This meant that we needed to be on hand more than ever, to respond to enquiries and enable our clients to leverage their social media as a successful customer service point.

Many of our clients also took the opportunity to update their websites during lock-down – this included new text and blogs to keep their content fresh. We were able to write copy for web pages and blogs, to give our clients’ online presence a welcome boost.

Now that we’ve come through the first quarter of 2022, our clients have survived the difficulties of the Covid-19 pandemic and are settling into a slightly new way of working – either by moving more of their business online or allowing their teams to work more remotely.

Although much has changed in the business world, for us, some things remain constant. Our very first client in 2012 was Barenaked Foods, whose founder Ross Mendham went on to appear on BBC Dragons’ Den and secure investment from the one and only Peter Jones. Today, Barenaked Noodles & Rice are a well-established brand on the UK’s supermarket shelves and with a range of online specialist retailers. We’re looking forward to developing our continued relationship with Ross and the team, alongside our other highly-valued and long-standing clients. We may even have the chance to represent a Dragons’ Den winner again in the future…!

Fast Facts: Total Social Media Users in 2022

Twitter – 340 million people

Facebook – 2.895 million people

Instagram – 1 billion people

LinkedIn – 706 million

TikTok – 1 billion people

YouTube – 2 billion people

If you would like any advice on how to use social media for your business, please get in touch. Call 01602 552145 or email info@enigmediamarketing.com