social media

2022: Marking a Decade in Business

It seems like only yesterday that we launched our Twitter Account Management service for a handful of local businesses. Fast-forward ten years to today and we’re proud to provide a flexible range of social media management and marketing services to a whole host of UK organisations.

Although much has changed over the past decade, online marketing has really come into its own. Not to mention the shock arrival of a global pandemic, which has certainly seen a shift in business approaches and workplaces over the past two years alone.

In 2022, there are many more social media platforms to choose from and with plenty of people now opting to work or socialise at home, they are spending more time scrolling social media feeds for business, employment or lifestyle reasons. According to a recent study, 90% of people buy from brands they follow on social media so it’s easy to see why more businesses are now regularly posting – especially on fast-growing platforms such as Instagram, YouTube and TikTok.

We love to be able to support local and UK businesses; with sectors including property, health and fitness, engineering and wildlife management in our portfolio. When the Covid-19 pandemic and national lock-down started in March 2020, we noticed that most of our clients continued to be able to run their businesses remotely, which was positive news. If anything, social media became even more important because so many potential customers were now at home and more likely to be browsing the internet. In our experience, there was an up-tick in users looking for brands who they could research and engage with online. This meant that we needed to be on hand more than ever, to respond to enquiries and enable our clients to leverage their social media as a successful customer service point.

Many of our clients also took the opportunity to update their websites during lock-down – this included new text and blogs to keep their content fresh. We were able to write copy for web pages and blogs, to give our clients’ online presence a welcome boost.

Now that we’ve come through the first quarter of 2022, our clients have survived the difficulties of the Covid-19 pandemic and are settling into a slightly new way of working – either by moving more of their business online or allowing their teams to work more remotely.

Although much has changed in the business world, for us, some things remain constant. Our very first client in 2012 was Barenaked Foods, whose founder Ross Mendham went on to appear on BBC Dragons’ Den and secure investment from the one and only Peter Jones. Today, Barenaked Noodles & Rice are a well-established brand on the UK’s supermarket shelves and with a range of online specialist retailers. We’re looking forward to developing our continued relationship with Ross and the team, alongside our other highly-valued and long-standing clients. We may even have the chance to represent a Dragons’ Den winner again in the future…!

Fast Facts: Total Social Media Users in 2022

Twitter – 340 million people

Facebook – 2.895 million people

Instagram – 1 billion people

LinkedIn – 706 million

TikTok – 1 billion people

YouTube – 2 billion people

If you would like any advice on how to use social media for your business, please get in touch. Call 01602 552145 or email info@enigmediamarketing.com

April 27, 2022 0

Business Update March 2020 (Coronavirus)

I do hope that you’re all keeping well, especially in these testing times. I’m working as usual to keep all my clients’ social media channels up to date and offering as much support as I can!

Now may be a good time to have a think about updating your website, writing some helpful articles/blogs and reaffirming positive messages so that your clients (and potential clients) are reminded of your professional expertise. This will help to maintain your brand identity, your business reputation and your online presence once the current situation has come to an end.

If you need any further advice, please feel free to drop me a line.

Stay well!

Sonia x

March 25, 2020 0

It’s the end of another busy year…!

It’s been another busy year for us here at Enigmedia towers and we’ve certainly enjoyed working on exciting challenges for a range of local and UK businesses.

From social media management, customer service support and proofreading to newsletter, blog and website content writing; each and every project we’ve been involved with during 2016 has been educational and hugely enjoyable.

This year’s highlights have included support work for Louis’ Deli & Cafe; Steven Brooks Photography; BBC Dragons’ Den slayers Barenakedfoods; highly successful flow-wrapping manufacturer FDA Packaging and Norfolk’s very own Lady Mole Catcher!

We’re grateful to each and every one of our wonderful clients who’ve been in touch with us for support or advice, for which we’re always happy to oblige!

Wishing you all a very Merry Christmas and we look forward to more of the same for 2017!

December 7, 2016 0

New website for Norfolk-based Professional Photographer

Talented Professional Wedding and Portrait Photographer, Steven Brooks, has recently launched his brand new website. Designed by Norwich creative agency Fluffy Egg, the refreshed site showcases Steven’s creative expertise alongside a stunning image portfolio.

Although based in Norfolk, Steven’s work takes him across all of the UK as well as internationally for destination weddings and a range of corporate events. The revamped web pages showcase his individual experience with Weddings, Portraits and Commercial photography, telling the story behind each project and unveiling exquisite imagery.

His passion for creating beautiful photography combined with many years’ experience has led to Steven’s uniquely honest and emotive style. His services include lifestyle & family portraits; commercial products & premises; staff head-shots and of course, weddings.

Steven says: “Photography is a way of life for me. I love my profession and I’m delighted to provide my skills and experience for a range of commissions. I’d like to invite people to take a look through my new online galleries and blog pages for a taste of my artistic approach and unique styling.”

As well as the contemporary web design, Steven now has a new domain to further enhance his unique brand. He can now be contacted via email using hello@stevenbrooksphotography.co.uk

We’re delighted to be working with Steven once more, providing copy for his web pages as well as social media support.

To find out more about Steven and his exceptional photography, visit the new website at http://www.stevenbrooksphotography.co.uk/

April 15, 2016 0

A Social Year: Review of 2014

As 2014 draws to a close, we’ve been reflecting on yet another busy year! With so many exciting new projects including social media management, customer service & admin support, proof reading and tons of copywriting, we always enjoy helping our clients grow.

Many organisations are embracing social media to enhance their brand and develop their customer care levels, and with platforms such as SnapChat and Instagram now being used for advertising, we’re looking forward to finding out what the next 12 months have in store.

Twitter has been in the news rather a lot this year and some of the negative stories may have put people off joining the social media network. With 284 million monthly active users, it’s incredible to witness how fast a single tweet can be shared across the globe – all the more reason for sending positive, informative messages. Unfortunately, a few “tweeters” could do with a little guidance when it comes to tact and diplomacy!

Boasting 1.19 billion users worldwide, Facebook has been developing more tools for business this year. We’ve been inundated with client requests for Facebook advertising campaigns because it’s highly targeted and very cost-effective. The results have been encouraging so we hope Mark Zuckerberg’s team will be coming up with some more clever and user-friendly ideas for next year!

We’ve also been busy writing blogs and website content since the summer so it’s fantastic to know that businesses are improving their websites to keep up with modern technology, their competitors and of course Google algorithms! SEO and social media work together brilliantly to reach out to ideal audiences; that’s why we always recommend focussing on both to create the best results for publicising products and services.

We’re very excited about 2015 and hope you will join us on our journey. We’d like to thank our wonderful clients and friends for their ongoing and valued support.

Wishing you all a Merry Christmas!!

(P.S We won’t be sending Christmas cards this year so we’re making a donation to Anxiety UK!)

December 9, 2014 0

Social Media and SEO – how effective is your website?

Your business SEO strategy may currently be based around link-building – where specific paths are created to lead directly to your website and increase your search engine ranking – but this is no longer the best way to promote your website.

Although Google once allowed the tactic of using link generation as popularity votes, it wasn’t long before they realised that fake link-building could lead to some websites gaining an unfair advantage in terms of popularity and ranking. The old system of link-building could in fact be easily manipulated by web builders to enhance their SEO ranking which led to Google introducing penalties to counteract the problem. Google has now discovered a smarter way of measuring the popularity of your website – and it’s called social media.

If you have a Twitter, Facebook or LinkedIn account for your business, you probably already have a group of “fans” who are willing and able to share your content. Not only can you share content from your website or blog, you can use social media “like” or “share” buttons as a brand new voting system! These are the tools that Google now employs to measure SEO as they are more effective and much tougher to manipulate.

The old method of link-building often created multiple pathways to your website but how would people find them? Chances are, you were churning out hundreds of links to your pages but nobody was paying attention! The beauty of social media is that conversations, events and interactions are constant and they are happening in real-time. The best (and quickest) way to increase your online influence is to have a presence where people are active and ready to engage. Once you start to generate consistent, quality posts on social media, you will begin to find the right audience for marketing your business.

Google is now also using social media to monitor the popularity of your website. It can calculate how many people visit your website; how many users share your content; how many followers/fans you have and whether you have social media interaction links built into your web pages. These are known as “social signals” and they are Google’s new way of measuring your website ranking.

It’s also been proven that social media links drive quality traffic to your website, whereas the majority of links from SEO building would fail because they would do nothing except act as a signpost for your website. Social media links have the potential to connect with real people (not bots or spammers); they increase the number of followers/fans in your social circles and can help generate sales for your business.

Google is now taking a stance against link-building because it can be manipulated and therefore does more harm than good when it comes to SEO. When promoting your website, focus on providing value and quality across your marketplace – and the best way to do this is via social media.

Here are a few things to remember:

• The best digital marketing strategies for your business include both SEO and social media

• SEO is no longer about building links and using keywords – strong content and quality web design are now essential tools

• Social media plays a big part in customer service, reputation and generating recommendations (all of these have an impact on purchasing decisions)

• Don’t forget to optimise your website for mobile phone and tablet as well as desktop computer use (you can also explore location-based marketing and apps)

• Google+ is also a social media site and although not as popular as Facebook, it can be used to boost the search ranking of your website

If you’d like some help managing your social media accounts and campaigns, please get in touch!

May 19, 2014 1

Happy Birthday to Us! (Has it really been 2 years…..?)

It was on this day, two years ago that we officially launched our social media support and copywriting service, EnigMedia Marketing. It seems incredible when we think about all that has happened over the past 24 months and although not all of it positive, it’s certainly been a fantastic business experience so far!

The most rewarding part of all is being able to provide support to people who just don’t have the budget or resources to keep up with all the latest online marketing techniques for their business. While some marketing options are more beneficial (and cost-effective) than others, we strive to remind people that social media is a key tool for promoting their products and services (not to mention the SEO benefits to their website, but that’s for another blog post!) Many of our clients approach us for help because they don’t have any spare time to manage their company social media accounts – or simply don’t know where to begin!

Although we’ve suffered common business startup issues such as unpaid invoices, bad debt and poor supplier service, we’ve taken on board all that we’ve learned and will continue to offer as much business support as we can during this period of economic recession and recovery. We pride ourselves on our flexible, friendly, affordable support services and hope to develop further as our business expertise grows with our clients.

We’re delighted to be working with companies such as Barenakedfoods, Emerald Frog Marketing, Perfect Pamper, Tax Assist (Attleborough), FDA Packaging and Anxiety UK and would like to thank them all for their hard work and continued support.

Contact us!

Tel: 07599 959007

Email: enigmedia@live.co.uk

Twitter: https://twitter.com/EnigmediaM

Facebook: https://www.facebook.com/EnigmediaMarketing

LinkedIn: http://www.linkedin.com/company/enigmedia-marketing

Google+: https://plus.google.com/+Enigmediamarketing/about

March 25, 2014 1