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Twitter for Business: Our Top Tips!

twitter-followersIf you create a Twitter account for your business, think carefully about what your message will be and how much time you are able to commit to maintaining your profile. Social networks are fantastic for building a potential client base and increasing traffic to your website but you need to investment some time and effort when it comes to what you say and how you say it.

Include a profile picture or ‘avatar’ on your page – you can use your company logo. The anonymous “eggs” mean nothing to your potential followers and most will assume that your account is for spamming other users!

For your Twitter “bio” write a description of your business services so that people can get an idea of what you’ll be talking about – be brief though as there is a 160 character limit! Try using some keywords here e.g. ‘marketing’ or ‘hospitality’.

Tweet regularly! If you have an account set up but have only tweeted a couple of times in six months, you won’t gain new followers – they like to see that your account is up to date and checked often.

Don’t be tempted to lock your account (shows as a padlock symbol) – this means that users can’t easily follow you and your followers can’t retweet any of your messages. Users may also wonder why you are being so secretive….!

Vary your tweets! Twitter works best for business when you mix your content. If you constantly tweet sales messages, your followers will get fed up and you will lose them. Be sure to start conversations, tell people what you’ve been up to and encourage people to engage with you! You can also retweet relevant tweets from other users too – it doesn’t always mean that you’re endorsing them but it’s nice to share and grow your network.

Your organic Twitter followers will grow at a slow pace to begin with but don’t panic! Don’t be tempted to follow thousands of accounts as you may be penalised for a poor following/followers ratio (and Twitter will stop you from following anyone new!) Cherry pick who to follow – it’s a good idea to mix potential clients with existing ones alongside industry peers and media outlets.

It’s OK to tweet about things other than your business! Try to remind your followers that there is a human being behind your tweets and not just an automated bot churning out sales and data! And don’t be tempted to talk about yourself the whole time – you’ll lose followers very quickly!

Whatever you do, don’t buy followers! Apart from the obvious fact that it’s a waste of money, most of the accounts being sold are fake and bring absolutely nothing to the integrity of your business. Build your followers organically – it may take time but you’re looking for quality over quantity!

twitter1REMEMBER! The number one top tip for using social media is that one key word – SOCIAL!

Twitter can be a powerful marketing tool for your business but it’s also useful for talking to fellow professionals as well as customers. Try to use your tweets to create and be part of conversations as well as keeping up to date with the latest news within your industry. Be approachable and unique; encourage people to contact you with feedback and respond to their comments. Social media is a two-way relationship – so make sure you listen as much as you broadcast!

Fantastic news – we’ve joined a winning team!

emerald-frog-marketing-logo

We’re delighted to announce that we’ve teamed up with the award-winning Emerald Frog Marketing!

Based in Ely, Emerald Frog provide highly professional PR and Marketing services for a range of clients including Jordan Fitness, Liberro, Saturn Sports, Buckles Solicitors and Labour-Tech Recruitment.

Their unique Virtual Marketing packages enable businesses to outsource a range of internet marketing, branding, marketing communications, copywriting and graphic design on a flexible basis to suit every requirement.

Created by experienced Marketing Consultants Jo Evans and Cheriee Chater, Emerald Frog are RAR recommended, members of the Cambridgeshire Chambers of Commerce and have already been selected as finalists for “Best Small Business” at the East Cambs Business Awards 2013!

We can’t wait to add our social media management skills to their expanding portfolio of excellent work and are thrilled to be part of such a friendly team of frogs!

Find out more at http://www.emeraldfrog.co.uk/

Twitter as a positive experience

1335955512_Follow meIt probably seems self-serving to write a post about the merits of Twitter given the nature of my business but in light of recent social media negativity, I wanted to highlight how nurturing a Twitter account can be a positive experience.

My personal Twitter account has been active for two and a half years and I’ve had a work account since I started my own business eighteen months ago. During that time, I’ve connected with a variety of people from all over the world; sharing advice, interests, anecdotes and engaging in topical debate.

From a business point of view, Twitter is a powerful tool. The connections that can be developed are extensive and valuable and relationships grow fast with potential clients as well as industry peers. I experience this first hand when I manage Twitter accounts for my clients and also to promote my own business.

Personally, I’ve only ever had positive experiences with Twitter. It’s fair to say that I now mainly use it for business purposes but I’ve also engaged with like-minded people, found the latest news and witnessed responses to worldwide events, in real-time. At the very least, it’s an interesting window onto the world and as an instant form of online media, it may also be a new style of journalism for the tech-savvy, twenty-first century.

Twitter is a wonderful advert for freedom of expression. However, the rule that should always be remembered is this: don’t put anything online that you wouldn’t say or do offline. Those who think that it’s okay (fun?) to post abusive comments because they are effectively anonymous are sorely mistaken. Threats made over the internet are against the law. As Twitter account users, we all have a responsibility to ensure that people are educated about accountability and responsible behaviour on social media and the worldwide web.

For more information visit http://www.saferinternet.org.uk/ & follow @UK_SIC

 

 

Enigmedia: A Year in the Making

We can hardly believe that Enigmedia Marketing has now been in business for a whole year! What started as a few Twitter musings swiftly developed into our full-time, social media support service for business.

Our initial aim was to help businesses to set and up and maintain their social media presence on networks such as Twitter, Facebook, LinkedIn and Google+. We found that although most were aware of the importance of utilising social media to promote their products and services, many had no idea where to begin! That’s where we came in.  We’ve dedicated our service so that we discuss with our clients what they would like to achieve; we research their business and advise on the best approach to suit their budget then begin a full social media service from scratch or maintain their current presence. Many businesses, whether they’re sole traders or limited companies were saying the same thing to us: “we just don’t have the time for social media”.

The beauty of our service is that we’re totally flexible and low-cost.  If only a very small marketing budget is available, it’s not a problem (it’s amazing what can be achieved within a few minutes of engaging with the right people!) For us, the whole point of social media is starting conversations –  with current customers, potential customers, industry professionals and other interested parties.

Our wonderful clients cover a wide range of sectors and we love to be able to use our time and expertise to help them increase their online exposure, helping them create sales leads and a general awareness of their brands.

Twelve months can be a real rollercoaster in the world of marketing, especially with the way social media and technology has been evolving.  Who knows what the next year will bring? Some media experts and social commentators are of the opinion that networks such as Twitter are just a fad and if that is true, we’re sure another innovation will arrive which will be wholeheartedly embraced by marketing professionals worldwide! Either way, we hope to continue to offer our clients a guiding hand.

We’ve received amazing support from clients and marketing professionals alike and also some stunning feedback.  We’re truly grateful  to the people who have got in touch and trusted us with their online marketing strategies so early on in our business life and hope we continue to grow together into the next year and well in to the future.

Introducing…..Andy Brooks, APFS Cert CII (MP) Chartered Financial Planner

andy brooksAndy is a Chartered Financial Planner working from his main office in Peterborough Town Centre. An experienced adviser, Andy has spent the last 24 years offering face to face financial advice to individuals, business professionals and companies. As well as the standard qualifications Andy has spent the last 10 years studying until he qualified to achieve level 6 chartered status. He is keen to offer advice which is bespoke and entrepreneurial. Andy prides himself on thinking outside the box and looking at less obvious opportunities to gain client satisfaction. Advice is available through hourly fees, fixed fees or recovery through commissions paid by providers or a combination if required.

Andy has created a trusted site for clients to research their Financial, Legal and Tax needs before taking advice. Many clients shop around talking to many advisers and are left confused; it would help many to be able to read documents set out in simple English to get a basic understanding before asking for advice. Starting with Financial advice and some tax and law subjects, more topics will be added. Regular blogs will be uploaded from experts in their field and clients can request them on a wish list. For now there are already some useful guides available, so please feel free to down load what you need and we will keep adding to the site as new material becomes available or is requested.

We’re delighted to be assisting him in promoting his helpful website and generating awareness of his unique expertise via social media (Twitter, LinkedIn, Google+)

Follow Andy on Twitter @AndyBrooks_APFS

The importance of having a creative Social Media strategy

So, what is ‘social media’? Some have already labelled it as ‘a fad’ but for business, it’s a revolutionary new way to reach out to potential clients.

Social Media works for business because it enables connections with a wide range of people. Engaging directly with existing clients, suppliers and potential customers helps to create trust and a reliable, relevant network. It is the online equivalent of the traditional networking event but instead of swapping business cards, companies can develop mutually beneficial relationships via websites such as Twitter, Facebook, LinkedIn, Google+ and Pinterest.

For online marketing purposes, building the right image is key. Visual content works brilliantly with social media as users respond to images which help them to recognise products and brands. This is especially true of Facebook, Google+ and Pinterest. Networks such as Twitter are perfect for engaging with a wide range of people in a short space of time whereas LinkedIn can be utilised as an online CV for showcasing individual as well as company expertise. Businesses can use a range of social media accounts to publicise their brand, products and services with maximum impact but  without the financial burden of a traditional advertising campaign.

If a business has a creative nature, photography and info-graphics can be used effectively on a range of social media platforms. The trick is building connections and therefore engaging with as many people as possible to get noticed and regarded as a trustworthy, reliable organisation. Social media is utilised by a high percentage of businesses in the UK (according to The Social Media Benchmark by The Chartered Institute of Marketing,71% are currently using Twitter) so it makes sense it is widely used as a successful marketing tool.

But not all social media platforms are suitable for every business. The best approach is to be selective and focus on the networks where potential customers are likely to be. Also, the key word here is “social”. To get the most out of social media marketing, companies need to engage and not just announce news or updates. They should also be prepared to be responsive – establishing a presence on social media means making an invitation for people to communicate. Ignoring them would be a waste of time and highly unprofessional!

Just like the business world, social media is constantly changing and evolving. Businesses should make sure that they regularly measure responses and monitor activity on their social media accounts. If visual content generates a lot of interest, keep using it! If articles or editorial aren’t working, be more creative with content and create links to websites/blogs which provide the best examples of your Unique Selling Point or USP.

Remember: Business is all about relationships. Use social media to be generous and interested in other people. Although social media is largely cost-free, a large amount of time and effort should be invested to ensure the best results.

We’ve teamed up with a new & unique events service!

Based in Norfolk, The Job Fairs arrange recruitment & careers events across the UK.

Careers Fairs give job seekers direct access to those who can offer jobs and courses with the opportunity to talk directly with representatives from the employer or course provider, which no other recruitment method offers.  Recruiters usually have human resources professionals and recent recruits on their stands to give a flavour of what it would be like to be employed by them.  Make the most of Careers Fairs – they might lead to permanent employment or help you to make progress on the way there!

For Recruiters, Job Fairs provide access to highly qualified candidates and the opportunity for on the spot/face to face interviews.  The events also generate publicity for companies and are cheaper than placing a generic recruitment advertisement in local newspapers or national online job boards.

The Job Fairs have run a series of successful events in Norfolk, Suffolk and Cambridgeshire with more dates to follow for the remainder of 2012 and well into 2013.

We’re delighted to be providing The Job Fairs with our bespoke social media marketing service, ensuring that job seekers and recruiters are aware of their unique approach to improving employment levels across the UK.

 

To find out more visit http://www.thejobfairs.co.uk

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This new League Football Match Reporter seems familiar…..

Ah, Northern League football. We don’t hear much about it down here in East Anglia but I have a feeling that’s about to change….

Ever heard of Blyth Spartans AFC? Ok, here’s a quick overview……

Blyth Spartans AFC are a semi-professional football club who play in the Conference North, and are based in the town of Blyth, Northumberland, England. They are often the most Northerly team in whichever league or cup they are playing in and are managed by Tommy Cassidy.”

So. Why are we interested? Because they’ve just recruited a brand new Match Reporter who happens to be talented blog writer, Mark Carruthers.

On 17th July 2012,  Blyth Spartans travelled to Northern League side Ashington AFC in their opening friendly of the 2012/13 season.  Read Mark’s full match report here.

We’re delighted to support Mark, who is an aspiring sports journalist with a talent for writing insightful and intelligent articles relating to the Beautiful Game and also the mighty Newcastle United FC.

A proud North East lad and a long-standing NUFC season ticket holder, Mark works full-time, writes several blogs and gets involved in a variety of fundraising events for charity. He’s also mad enough to be tacking The Three Peaks Challenge in 2013 to raise money for Parkinson’s UK & the Sir Bobby Robson Foundation.

Join us in supporting Mark & following his progress:

http://onebigchallenge.wordpress.com/

http://singinthecheapseats.wordpress.com/

http://overthewallnufc.wordpress.com/

Find Blyth Spartans FC on Facebook & Twitter:

https://www.facebook.com/blythspartansafc

@Blyth_Spartans

 

 

We’ve just won a new client account!

After a very productive meeting with Managing Director Glenn Hoy, we’re thrilled to begin working with Norwich Sales & Marketing Consultancy TIME Associates on a variety of prestigious accounts.

Our social media expertise will be put to excellent use as we aim to promote a range of local brands, services and good causes.

Project number one (aka “the urgent one”) is to provide a social media platform and network for Best Bar None Norwich which is a national award scheme supported by the Home Office and aimed at promoting responsible operation of alcohol licensed premises.  It’s already been adopted by 100 towns and cities across the UK and is now being taken up internationally – Best Bar None Norwich is the first in a series of BBNs that will cover Norfolk. Their brand new Twitter account, Facebook page and LinkedIn profile have all gone live today!

 

Project number two is for a not for profit organisation Yellow Brick Road Foundation which is dedicated to helping to improve people’s lives in  the Norwich area. The Foundation works with individuals, charities and other groups to provide practical, pragmatic and financial support for those in need.  They cover a broad spectrum of services and are not restricted to a specialist charity or fund-raising group. Again, their new Twitter account, Facebook page and LinkedIn profile are now live!

Our forthcoming work with TIME Associates will include social media marketing for their own brand as well as a local business to business magazine and a well-known portrait photography company.

Busy and exciting days ahead!!

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