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Tailored Social Media Management & Marketing Support Services

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Benefits of Social Media for Business

free-social-media-icons-23.jpgSocial Media is a brilliant way of reaching out to a large audience and it can also help you learn more about how people perceive your business.

Here are some key social media benefits:

  • Share your recent news & updates across a wide audience, fast
  • Increase visitor traffic to your website
  • Improve your Google search ranking (SEO)
  • Enhance awareness of your brand
  • Create relationships by engaging with customers throughout their experience with you
  • Promote your posts to increase engagement & generate leads
  • Monitor your competitors – and get ahead!
  • Receive instant feedback from your customers
  • Target your ideal audience with low-cost, effective advertising tools
  • Learn about your audience – discover demographics & trends
  • Search for & locate potential customers – look for hash-tags!

Social media isn’t a guaranteed sales tool. It works best as part of an overall marketing mix – use it to support PR campaigns, highlight promotions, improve your customer service skills and drive traffic to your website.

If you’d like help setting up and managing your social media profiles, please get in touch – call 07599 959007 or email enigmedia@live.co.uk for a chat!

 

Why Use Facebook for your Business?

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The answer to this is simple – having a Facebook business page gives you the opportunity to increase exposure of your products and services to thousands of potential customers (and Facebook currently boasts 1.55 billion monthly users worldwide!)

Here’s how Facebook can be a powerful marketing tool for your business:

Start a Facebook business page (it’s free!)

Although you may choose a graphic designer to create a profile picture and cover photo for your page, photographs of your business and products are even better. The only time you need to start paying for Facebook is for specific advertising such as increasing page likes, boosting posts and running Sponsored Stories – all of which are relatively low-cost, easy to set up and more targeted to your ideal audience than the more traditional channels. Continue reading “Why Use Facebook for your Business?”

A Social Year: Review of 2014

As 2014 draws to a close, we’ve been reflecting on yet another busy year! With so many exciting new projects including social media management, customer service & admin support, proof reading and tons of copywriting, we always enjoy helping our clients grow.

Many organisations are embracing social media to enhance their brand and develop their customer care levels, and with platforms such as SnapChat and Instagram now being used for advertising, we’re looking forward to finding out what the next 12 months have in store.

twitter1Twitter has been in the news rather a lot this year and some of the negative stories may have put people off joining the social media network. With 284 million monthly active users, it’s incredible to witness how fast a single tweet can be shared across the globe – all the more reason for sending positive, informative messages. Unfortunately, a few “tweeters” could do with a little guidance when it comes to tact and diplomacy!

static.squarespace.comBoasting 1.19 billion users worldwide, Facebook has been developing more tools for business this year.  We’ve been inundated with client requests for Facebook advertising campaigns because it’s highly targeted and very cost-effective. The results have been encouraging so we hope Mark Zuckerberg’s team will be coming up with some more clever and user-friendly ideas for next year!

social-media-seoWe’ve also been busy writing blogs and website content since the summer so it’s fantastic to know that businesses are improving their websites to keep up with modern technology, their competitors and of course Google algorithms! SEO and social media work together brilliantly to reach out to ideal audiences; that’s why we always recommend focussing on both to create the best results for publicising products and services.

We’re very excited about 2015 and hope you will join us on our journey. We’d like to thank our wonderful clients and friends for their ongoing and valued support.

Wishing you all a Merry Christmas!!

(P.S We won’t be sending Christmas cards this year so we’re making a donation to Anxiety UK!)

Merry-Christmas-Trees-Wallpapers-Download

Social Media and SEO – how effective is your website?

social-media-seoYour business SEO strategy may currently be based around link-building – where specific paths are created to lead directly to your website and increase your search engine ranking – but this is no longer the best way to promote your website.

Although Google once allowed the tactic of using link generation as popularity votes, it wasn’t long before they realised that fake link-building could lead to some websites gaining an unfair advantage in terms of popularity and ranking. The old system of link-building could in fact be easily manipulated by web builders to enhance their SEO ranking which led to Google introducing penalties to counteract the problem. Google has now discovered a smarter way of measuring the popularity of your website – and it’s called social media.

If you have a Twitter, Facebook or LinkedIn account for your business, you probably already have a group of “fans” who are willing and able to share your content. Not only can you share content from your website or blog, you can use social media “like” or “share” buttons as a brand new voting system! These are the tools that Google now employs to measure SEO as they are more effective and much tougher to manipulate.

The old method of link-building often created multiple pathways to your website but how would people find them? Chances are, you were churning out hundreds of links to your pages but nobody was paying attention! The beauty of social media is that conversations, events and interactions are constant and they are happening in real-time. The best (and quickest) way to increase your online influence is to have a presence where people are active and ready to engage. Once you start to generate consistent, quality posts on social media, you will begin to find the right audience for marketing your business.

Google is now also using social media to monitor the popularity of your website. It can calculate how many people visit your website; how many users share your content; how many followers/fans you have and whether you have social media interaction links built into your web pages. These are known as “social signals” and they are Google’s new way of measuring your website ranking.

It’s also been proven that social media links drive quality traffic to your website, whereas the majority of links from SEO building would fail because they would do nothing except act as a signpost for your website. Social media links have the potential to connect with real people (not bots or spammers); they increase the number of followers/fans in your social circles and can help generate sales for your business.

Google is now taking a stance against link-building because it can be manipulated and therefore does more harm than good when it comes to SEO. When promoting your website, focus on providing value and quality across your marketplace – and the best way to do this is via social media.

Here are a few things to remember:

The best digital marketing strategies for your business include both SEO and social media

SEO is no longer about building links and using keywords – strong content and quality web design are now essential tools

Social media plays a big part in customer service, reputation and generating recommendations (all of these have an impact on purchasing decisions)

Don’t forget to optimise your website for mobile phone and tablet as well as desktop computer use (you can also explore location-based marketing and apps)

Google+ is also a social media site and although not as popular as Facebook, it can be used to boost the search ranking of your website

If you’d like some help managing your social media accounts and campaigns, please get in touch!

 

Happy Birthday to Us! (Has it really been 2 years…..?)

119498631918056439birthday_cake.svg.medIt was on this day, two years ago that we officially launched our social media support and copywriting service, EnigMedia Marketing. It seems incredible when we think about all that has happened over the past 24 months and although not all of it positive, it’s certainly been a fantastic business experience so far!

The most rewarding part of all is being able to provide support to people who just don’t have the budget or resources to keep up with all the latest online marketing techniques for their business. While some marketing options are more beneficial (and cost-effective) than others, we strive to remind people that social media is a key tool for promoting their products and services (not to mention the SEO benefits to their website, but that’s for another blog post!) Many of our clients approach us for help because they don’t have any spare time to manage their company social media accounts – or simply don’t know where to begin!

Although we’ve suffered common business startup issues such as unpaid invoices, bad debt and poor supplier service, we’ve taken on board all that we’ve learned and will continue to offer as much business support as we can during this period of economic recession and recovery. We pride ourselves on our flexible, friendly, affordable support services and hope to develop further as our business expertise grows with our clients.

We’re delighted to be working with companies such as Barenakedfoods, Emerald Frog Marketing, Perfect Pamper, Tax Assist (Attleborough), FDA Packaging and Anxiety UK and would like to thank them all for their hard work and continued support.

Contact us!

Tel: 07599 959007

Email: enigmedia@live.co.uk

Twitter: https://twitter.com/EnigmediaM

Facebook: https://www.facebook.com/EnigmediaMarketing

LinkedIn: http://www.linkedin.com/company/enigmedia-marketing

Google+: https://plus.google.com/+Enigmediamarketing/about

 

 

We’re ready for 2014!

happy-new-year-2014

Another year has landed and there’s plenty for us to be excited about! 2013 was a positive year for our brand new business venture, with a variety of great projects and lots of wonderful new people to work with.

We’re especially looking forward to more inspiring work with Barenakedfoods! Since appearing on Dragons’ Den in August last year and securing investment from the mighty Peter Jones, MD Ross Mendham has big plans for 2014. We’ll again be working alongside the fantastic PR & Comms team at Emerald Frog Marketing, who we’ll be supporting with social media and general marketing for Barenakedfoods. Visit http://www.barenakedfoods.co.uk and follow on Twitter @barenakedfoods for all the latest news!

We’ve also produced a range of articles on behalf of our clients for printed publications and also for websites and blogs.  We’re able to produce high-quality copy covering a variety of subjects within a short timescale! The content of your business website is particularly important to ensure that you’re able to harness the most effective search engine optimisation (SEO).  Google will need to recognise the quality and reliability of your website, as well as its influence on visitors, to ensure that your website is ranked highly on its search pages. For more information about the importance of SEO for your business, visit http://www.krisharris.co.uk/ (Kris’ knowledge is extensive and we can’t recommend him highly enough!)

Our social media management service is particularly popular, with plenty of businesses relying on us to create tweets and posts on a regular basis to ensure that their online presence is maintained and is also valuable. We’re happy to look after all of your social media networks and can spend as much or as little time as you like! Our services are completely flexible and tailored to suit the needs of your business. Social media marketing can help boost your sales and drive more traffic to your website – it just needs a bit of time and effort. Which is where we come in!

Please feel free to contact us for more information. Call 07599 959007 or email enigmedia@live.co.uk for a chat about your requirements.

You can also find out more about me, including my professional skills and background at https://www.linkedin.com/in/soniawarder

We look forward to working with you in 2014! For updates, follow us on Twitter @EnigmediaM

Twitter for Business: Our Top Tips!

twitter-followersIf you create a Twitter account for your business, think carefully about what your message will be and how much time you are able to commit to maintaining your profile. Social networks are fantastic for building a potential client base and increasing traffic to your website but you need to investment some time and effort when it comes to what you say and how you say it.

Include a profile picture or ‘avatar’ on your page – you can use your company logo. The anonymous “eggs” mean nothing to your potential followers and most will assume that your account is for spamming other users!

For your Twitter “bio” write a description of your business services so that people can get an idea of what you’ll be talking about – be brief though as there is a 160 character limit! Try using some keywords here e.g. ‘marketing’ or ‘hospitality’.

Tweet regularly! If you have an account set up but have only tweeted a couple of times in six months, you won’t gain new followers – they like to see that your account is up to date and checked often.

Don’t be tempted to lock your account (shows as a padlock symbol) – this means that users can’t easily follow you and your followers can’t retweet any of your messages. Users may also wonder why you are being so secretive….!

Vary your tweets! Twitter works best for business when you mix your content. If you constantly tweet sales messages, your followers will get fed up and you will lose them. Be sure to start conversations, tell people what you’ve been up to and encourage people to engage with you! You can also retweet relevant tweets from other users too – it doesn’t always mean that you’re endorsing them but it’s nice to share and grow your network.

Your organic Twitter followers will grow at a slow pace to begin with but don’t panic! Don’t be tempted to follow thousands of accounts as you may be penalised for a poor following/followers ratio (and Twitter will stop you from following anyone new!) Cherry pick who to follow – it’s a good idea to mix potential clients with existing ones alongside industry peers and media outlets.

It’s OK to tweet about things other than your business! Try to remind your followers that there is a human being behind your tweets and not just an automated bot churning out sales and data! And don’t be tempted to talk about yourself the whole time – you’ll lose followers very quickly!

Whatever you do, don’t buy followers! Apart from the obvious fact that it’s a waste of money, most of the accounts being sold are fake and bring absolutely nothing to the integrity of your business. Build your followers organically – it may take time but you’re looking for quality over quantity!

twitter1REMEMBER! The number one top tip for using social media is that one key word – SOCIAL!

Twitter can be a powerful marketing tool for your business but it’s also useful for talking to fellow professionals as well as customers. Try to use your tweets to create and be part of conversations as well as keeping up to date with the latest news within your industry. Be approachable and unique; encourage people to contact you with feedback and respond to their comments. Social media is a two-way relationship – so make sure you listen as much as you broadcast!

Fantastic news – we’ve joined a winning team!

emerald-frog-marketing-logo

We’re delighted to announce that we’ve teamed up with the award-winning Emerald Frog Marketing!

Based in Ely, Emerald Frog provide highly professional PR and Marketing services for a range of clients including Jordan Fitness, Liberro, Saturn Sports, Buckles Solicitors and Labour-Tech Recruitment.

Their unique Virtual Marketing packages enable businesses to outsource a range of internet marketing, branding, marketing communications, copywriting and graphic design on a flexible basis to suit every requirement.

Created by experienced Marketing Consultants Jo Evans and Cheriee Chater, Emerald Frog are RAR recommended, members of the Cambridgeshire Chambers of Commerce and have already been selected as finalists for “Best Small Business” at the East Cambs Business Awards 2013!

We can’t wait to add our social media management skills to their expanding portfolio of excellent work and are thrilled to be part of such a friendly team of frogs!

Find out more at http://www.emeraldfrog.co.uk/

The advantages of a responsive website design

ENIGMEDIA stage PROFILESo what do we mean by the title of this article? We know that websites are constantly changing and evolving but the idea of responsive design is nothing new.

The main focus here is the use of cascading style sheets, which automatically figure out the size of the screen being used by the viewer – for example PC, smart phone or tablet. Not surprisingly, this type of coding, although a few years old is now coming into its own.

Opening a web page on multiple devices impresses and creates a feeling of familiarity and reliability for the viewer, ensuring that they will return to your site! Viewers (and customers) can immediately recognise your brand, principles, visual content and editorial from their office or home PC and also on the move from their tablet or smart phone. From a website owners’ point of view, the cascading style sheet technique means that only one website needs to be created and not lots of different versions for each new device entering the market. Saving you time and money – clever, hey?

From a marketing standpoint, this streamlined method of website design means that you are easier to find and have a much clearer online footprint. A single website will generate a higher organic Google search ranking and more visitor traffic because there is no dilution of your main URL, which would be inevitable if you were to create multiple websites.

Increasing the user-friendly nature of your website will also lead to a higher conversion rate – visitors will be comfortable with your brand, whichever method they choose to view your online shop window. Tracking visitors and traffic should also be much simpler – you only have one website to analyse! This leads to more accurate reports and therefore more successful marketing campaigns.

There are some upfront costs to consider but in the long run, creating a new website with the ability to be viewed across multiple devices is preferable to amending an existing website, which can lead to broken links and confusion for the viewer. Consider creating a responsive website as an investment in your business; the costs are more than likely to be offset later.

For your business to stay competitive and fresh, targeting multiple devices is paramount. Be sure to check your website analytics to find out exactly how your viewers are accessing your web content. Stay in tune with your customers as well as the fast-paced world of technology to get the most out of your marketing campaigns and guarantee a return on investment.

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