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Barenakedfoods and BBC Dragons’ Den – One Year On

BX7n2oLCIAAx1uVIt’s hard to believe that a whole year has passed since Ross Mendham, MD of Norfolk-based Barenakedfoods, appeared on national television, winning a host of fans as well as a whopping £60k investment from Peter Jones.

So what has Ross been up to since his emotionally charged pitch to the formidable entrepreneurs was seen by thousands of people from all over the world?

A supply deal was immediately struck with high street health food retailer Holland and Barrett and also with GNC stores across the UK. Specialist online store MuscleFood UK also stocked up on Barenaked noodles for their sports nutrition customers and the product range is also listed with Homecare Essentials and Edinburgh-based Real Foods Ltd.

Ross has been in great demand and has given talks about his experience in the Den and life as a successful entrepreneur to audiences at JCI Cambridge, Wymondham College in Norwich and Be Inspired Fitness in London.

He also contributes a regular column to BestFit Magazine, provides low carb products and support to Lomax Fitness in Chelsea, Wigan Athletic Football Club, Calum Best and personal trainer Ollie Matthews.

2014 has been a massive year for Ross, beginning in January with the birth of his first child. Barenakedfoods have updated their packaging design and also developed new products, including noodles enhanced with soy protein and due to popular demand, rice! In addition, the whole Barenakedfoods range has been approved by The Vegetarian Society!

BNF Morrisons August 2014The latest news as we go to press is perhaps the most exciting of all, as Barenakedfoods have now completed a deal to supply low carb, gluten-free noodles and rice to Morrison’s retail stores across the UK – fantastic for the Barenakedfoods brand and also for customers who’re looking to try the products for the first time.

We should also mention that Ross even found time to complete the “ice bucket challenge” to help raise funds and awareness for ALS (or motor neurone) disease. You can view the video link on YouTube!

And if you missed the original episode of BBC Dragons’ Den, it will be repeated on Sunday 31st August 2014!

We’re delighted to continue to support Barenakedfoods on their journey from Norfolk startup to a successful and instantly recognised national brand. Well done Ross!!

Barenakedfoods enter the Dragons Den!


Sunday 11th August 2013 and a new series of the BBC’s popular business investment programme is due to start at 8pm.  Not having been an avid viewer in recent years, episode one of series 11 was however an absolute must-see.

Barenakedfoods have been a valued Enigmedia Marketing client since November 2012, when we met with Ross Mendham to discuss how we could help manage social media campaigns for his unique low-carb pasta company. Our aim was to promote the Barenakedfoods brand; encourage people to think about what they were eating and consider an alternative product which they could easily buy online. Ross had found a niche in the health food market and his passion for the product meant that our job was an easy one!

Fast forward to the summer of 2013 and Ross has amazing news – he’s auditioned for Dragon’s Den and got through to pitch his business to Peter Jones, Deborah Meaden, Duncan Bannatyne and new potential investors, Piers Linney and Kelly Hoppen. Knowing that Ross is such a lovely guy, we didn’t envy him facing what could be a very stressful experience. But we knew he was more than capable of winning them over with his down-to-earth approach, positive attitude and absolute belief in the Barenakedfoods experience.

Watching Ross on national television last night proved to us just how much he has achieved on his own. He has a personal story to tell but judging by the feedback received on Twitter and Facebook last night, so many people identify with him already. Ross’ business pitch began very well indeed, despite the inevitable nerves! He fell down a little on mental arithmetic but who wouldn’t in that situation? The Dragons were a little harsh when they were grilling him about the whole gluten-free debate which muddied the waters a little! (The noodles are in fact naturally gluten-free because they are made from a root vegetable, not wheat/oat flour!)

After the initial business background and product chat came the inevitable financial questions. As Duncan Bannatyne asked how he was being supported while developing the business, Ross explained that his lovely wife, Kelly, was working full-time despite recent health set backs. And that’s when the tears started. Oh my, this was difficult viewing now and we really felt for Ross at this point. Could he compose himself and rescue the pitch….? (Ross told us that he knew he only had one shot so he had to get back out there and finish what he’d started).  So he gathered his thoughts, got back into the Den and not only received investment offers from Peter Jones but Piers Linney and Duncan Bannatyne also expressed an interest in the Barenakedfoods brand! The look of surprised shock on Ross’ face was just wonderful and after careful consideration, he accepted Peter’s offer and the pair embraced to seal the deal.

We’re absolutely thrilled for Ross and so proud to support him on the next chapter of an awesome adventure for Barenakedfoods. (And have we mentioned that he’s a Norfolk lad too…..?!)

Episode One from Series 11 of Dragon’s Den is available on the BBC iplayer at

Read more about Barenakedfoods by visiting the website at

Follow on Twitter @barenakedfoods

Like on Facebook at

Say hello to our nutritious new client, Barenakedfoods!

Barenakedfoods was founded in 2011 by Ross Mendham, who after years of dieting and worrying about the food he was eating, decided enough was enough. He thought there must be a low-fat, low carbohydrate version of the food that he craved and loved. After hours of trawling through the internet, searching supermarkets and health food shops with no success, he decided that he would make these foods available to people like himself.

Based in Norfolk, Barenakedfoods is the UK’s first and original supplier of low-carb, low-fat pasta. Ross’ team are passionate about quality food and strive to supply their alternative range of delicious products for people who’re looking for a healthy way to lose weight or have a specific dietary requirement.

Barenakedfoods also provide diet plans & health tips to help support their customers and have gained some cracking reviews to prove just how tasty their products are! Shipping is available worldwide and their online shop accepts credit cards and PayPal.  The Barenaked range includes Low Carb Pasta, Protein Noodles, Gluten Free Sauces, Shirataki Noodles & Konjac Noodles.

We’re delighted to be working with such an innovative team with a genuine desire to support people who need help with their diet.

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